Sony Action Cam Packs Rugged Power into a Tiny, Wearable Package

Sony's new Action Cam has jumped into the market with a big splash (action sports pun intended), and it can't be making GoPro very happy. The tiny (3 oz, with battery), wearable Sony Action Cam---boring technical name: HDR-AS10---lets you capture point-of-view shots while you surf, mountain bike, or engage in pretty much any activity during which you want to show off your skills.

The camera ships with a rechargeable battery, adhesive mounts, and a ruggedized waterproof case that will let you take it down to 197 feet---so you can snap diving shots as well. And the good news is, you'll be doing more than "snap," because the sleek-looking Action Cam features a 16-megapixel Exmor R CMOS sensor, a 170-degree field-of-view Carl Zeiss Tessar lens, and records full HD video (1920 x 1080, 30p) and "HD SLOW video" (2x at 1280 x 720, 60p; 4x at 1280 x 720, 120p) so that you can study the form of your snowboard jumps or just plain look cool in slow motion. It also features Interval Still Recording mode and, soon, Sony will release additional mounting accessories, like a waterproof head mount kit, a handlebar mount, and a suction cup to make the shooting experience even more extreme.

Action Cam will be available this month for $199.99 or $269.99 with Wi-Fi.

(Sony)

Sony Announces Translucent Mirror Technology α57 DSLR

Sony has announced the latest A-mount series DSLR with Translucent Mirror Technology: the α57. Successor to the α55, the new camera's body is manufactured from recycled plastics and the camera chassis contains 10% recycled material. The α57 shoots still images at up to 12 frames per second, boasts a sensitivity range of ISO 100-16,000, features the α65's 5-point AF system with three cross sensors, and, like the α65, has an OLED Tru-Finder viewfinder with 1440k dot resolution and a 100% field of view.

The α57 interchangeable lens camera will be available in April for about $700 (model SLT-A57, body only) or about $800 (model SLT-A57K, with an 18-55mm kit zoom lens for $800).

(Sony)

Sony Announces NEX-7 Interchangeable Lens Camera

 

Sony has just announced the new NEX-7 digital camera, the latest in the compact interchangeable lens lineup. Like the new a77 and a65 DSLRs announced today, the NEX-7 boasts a 24.3-megapixel Exmor APS HD CMOS image sensor, which paired with Sony's BIONZ image processor should result in what Sony says will be "flawless image and HD video quality with very low noise and exceptionally fast shooting responses." The NEX-7 also features "an intuitive new TRINAVI control interface," which gives more advanced photographers the option of  "three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera."

The Sony NEX-7 will be available in November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.  See the full press release from Sony below.

(images via Sony, click to enlarge)

From Sony:

SAN DIEGO, Aug. 24, 2011 -- Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class -- that complements the latest generation of Sony’s BIONZ®  image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new α77, α65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

The new NEX-7 is compatible with Sony’s Memory Stick PRO-HG™ DUO HX series as well as Sony’s full line of SD memory cards.  Available in capacities up to 32 GB, both media enable necessary transfer speeds for stable and optimal performance of Sony’s hardware features, such as full HD movie shooting.

Pricing and Availability

The α NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200.

The new camera and all compatible lenses and accessories will be sold at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

(via Sony)

Sony Announces Two New Alpha Series DSLRs

  Sony has just announced two alpha series DSLR cameras: the a77 and a65, which are the latest in Sony's Translucent Mirror Technology lineup. According to Sony, "these new cameras [are] the fastest, most responsive interchangeable lens cameras in their class, [and] set new performance benchmarks that even professional DSLRs have yet to achieve. " Each features a 24.3-megapixel Exmor APS HD CMOS image sensor, and the a77 boasts the "world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF." Additionally, the α65 has a 10fps shooting speed.

Both the a77 and a65 feature a new OLED Tru-Finder viewfinder, which has the advanced capability to adjust exposure, white balance and other settings in real-time. Sony says, "Photographers can also make fine focus adjustments via a zoomed-in portion of the image."

The  α77 Translucent Mirror interchangeable lens camera will be available in October in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400.  The α65 Translucent will be available in October in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900. Read the full press release from Sony below.

http://youtu.be/P1itxu5I_wM

From Sony:

SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).

Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve.  The α77 and α65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.

“We feel that these cameras are not only a significant evolution of our breakthrough Translucent Mirror Technology,” said Mike Kahn, director of the alpha camera business group for Sony Electronics. “They’re also a revolution in terms of redefining how this unique technology can be put to use by enthusiasts.”

The much anticipated successor to Sony’s acclaimed α700 DSLR, the α77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The α65 achieves a similarly impressive 10fps shooting speed.

Precision AF tracking of moving subjects is more precise with the α77 due to a new 19-point autofocus system with 11 cross sensors. The α65 boasts 15-point AF with three cross sensors. Tracking Focus maintains accurate focus lock on a moving subject – even if the target is momentarily obscured.  Additionally, a new electronic front shutter curtain achieves a minimum release time lag of approximately 50 milliseconds, comparable to much more expensive professional-class DSLRs.

The α77 and α65 further refine Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on previous Sony Translucent Mirror cameras. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving at fast speeds.

Unprecedented image quality and creative options

A broad sensitivity range of ISO 100-16000 expands (α77 only) down to ISO 50. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water.

Both cameras showcase a remarkably crisp OLED Tru-Finder™ viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.

However, unlike optical viewfinders, users have expansive customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus adjustments via a zoomed-in portion of the image.

The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.

In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD™ Progressive (Ver. 2.0) format.  Also, 24p shooting is available for capturing beautiful cinematic video footage.  Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.

Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD™ display that offers high resolution (921k dot) and TruBlack™ technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: two-way adjust LCD).

Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™ viewfinder.

The α77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.

A new shutter unit on the α77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for both portrait and everyday shooting.

The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

An optional dust- and moisture-resistant VG-C77AM Vertical Grip for α77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM® batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.

The new α77 is compatible with Sony’s Memory Stick PRO-HG™ DUO HX series as well as Sony’s full line of SD memory cards.  Available in capacities up to 32 GB, both media enable necessary transfer speeds for stable and optimal performance of Sony’s hardware features, such as full HD movie shooting.

Pricing and Availability

The new α77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400.  The SAL1650 lens will also be sold separately for about $700.

The new VG-C77AM vertical grip, designed for the α77 camera, will be available in October for about $300.

The new α65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900.

Both the α77 and α65 cameras kits and the new SAL1650 lens will be available this October at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

Sony Announces Cyber-shot TX55 Touchscreen Compact

Sony has announced the Cyber-shot TX55 point-and-shoot with a 3.3-inch wide angle touchscreen, 16.2-megapixel CMOS sensor and "amazing 3D image" capture. The TX55 also features something that Sony is calling "By Pixel Super Resolution" technology, which "boosts the cameras’ [5x] zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution." The camera also comes packed with a "Picture Effect" mode, which sounds similar to the creative art filters we've seen in many other manufacturers' models, with options like: HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key. The Sony Cyber-shot TX55 will be available for an estimated $350.00 in September. See the press release from Sony below.

From Sony:

SAN DIEGO, July 25, 2011 – With an exceptionally slim and stylish design, Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images, providing consumers with the ultimate in creative control of their photos and videos. The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels). The new model is also the first Cyber-shot camera to offer a “Picture Effect” mode, which expands a shooter’s artistic possibilities without the need for editing software. “Our new DSC-TX55 model redefines what a compact camera can do,” said Yosuke Tomoda, director of Sony Electronics’ Cyber-shot business. “In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before.” The TX55 boasts a 16.2 megapixel, highly sensitive Exmor R™ CMOS sensor that delivers incredible image detail and ultra-low picture noise in both still images and Full HD video – even in low light conditions.  Also the camera’s hi-speed auto focus can lock onto subject in as little as 0.1 seconds, letting users grab the most fleeting photo moments with ease.

 16 Mega-pixel CMOS Sensor with Clear Image Zoom Just 12.2mm slim (measurement excludes lens cover), which is smaller than the thickness of a standard AA-size battery, the Cyber-shot TX55 is the world’s thinnest camera in its class (among cameras with an optical anti-shake function).  The new model captures Full HD AVCHD video clips as well as 16.2 megapixel still images through its innovative and exceptionally thin 5x optical folded zoom lens. It introduces brand-new ‘Clear Image Zoom’ that boosts magnification without lowering the pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom. ‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting. Further, the camera’s back panel is dominated by a super-sized 3.3-inch (8.3cm) Xtra Fine™ OLED wide touch-screen, perfect for showing off photos and movie clips with incredible detail. Enhanced Creativity and Functionality The innovative Picture Effect mode broadens the range of artistic options with an exciting palette of in-camera image treatments.   Effects can be viewed on the camera screen, allowing users to see the result of a chosen effect instantly rather than during the post-shooting experience. The full list of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Color, Pop Color and Soft High-key. Newly enhanced with additional electronic image stabilization for vertical and horizontal handshake correction, SteadyShot® image stabilization with Active Mode compensates for handheld camera movements during Full HD video shooting. Users can enjoy crisp, blur-free movie clips at all zoom settings, even when holding the camera while walking.

Great Results Made Easy The new DSC-TX55 camera makes it simple for users to easily achieve DSLR-like picture quality. Superior Auto mode recognizes a wide range of shooting situations, adjusting exposure and other settings for high-quality images with low noise and high dynamic range. Intelligent Sweep Panorama mode also features HR (High Resolution) mode, letting users capture breath-taking up to 42.9 megapixel panoramas. Just sweep the camera, then enjoy the results on a connected HD TV, or zoom in using a PlayStation®3 system to reveal the finest details. 3D Still Image captures dramatic 3D photos without the need for a large, bulky stereoscopic lens. With a single shutter press, the camera takes two shots consecutively, using the first image to estimate depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama mode and Sweep Multi Angle. Enabling its incredible slimness, the new TX55 camera includes a slot to accept Memory Stick Micro™ (Mark2) and microSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB, with Memory Stick Micro™ being enhanced to achieve data transfer speed of up to 15MB/s (fastest among micro memory cards) by carrying the same high performance HX Engine controller used on Memory Stick PRO-HG Duo to fully support the new cameras’ features such as 3D and full HD video shooting. All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story™ for Memory card that simplifies creation of dazzling slideshows.

Pricing and Availability The new Sony Cyber-shot™ TX55 camera will be available for about $350 this September at Sony stores, www.sonystyle.com and other authorized retailers throughout the Sony Dealer Network. The range of Sony Memory Stick Micro™ and MicroSD/SDHC media cards are available now throughout the Sony dealer network and along with an expanded range of coordinating accessories – including the colorful new LCJ-THF camera cover, AC-UD10 AC adaptor and BC-TRN2 fast battery charger.

(images via Sony)

Sony Announces NEX-C3 Compact Interchangeable Lens Camera

Sony has just announced the NEX-C3 digital camera---the smallest and lightest interchangeable lens digital camera on the market, according to the manufacturer. Featuring a 16.2-megapixel EXMOR sensor (24mm APS-C size) and "press and rotate" operating with real time preview of different effects, the NEX-C3 comes on the heels of last year's ground-breaking NEX-5 and NEX-3, which were “the world’s first interchangeable lens cameras with an APS-C sensor to continuously adjust focus and exposure while recording video.” A new feature for this generation of the NEX lineup is called Picture Effects (essentially, art filters), which includes a Background Defocus effect to create the look of shallow depth of field in a photograph. A bonus to Sony's new Picture Effects is that multiple effects can be applied to one shot and previewed simultaneously.

The NEX-C3 will be available in August for $599.99 (16mm f/2.8 kit) and $649.99 (18-55mm kit). Ten new lenses will be available by 2012 in addition to the three existing E-Mount lenses that are now available, turning the system into a lasting investment for those photographers who find the NEX system preferable to the DSLR format. More images and Sony's official press release below.

images via Sony; click thumbnails to enlarge

From Sony:

Sony NEX-VG10: High Definition Camcorder with Interchangeable Lenses

Sony NEX-VG10: High Definition Consumer Camcorder with Interchangeable Lenses Text and Images by Tony Gomez

With the NEX-VG10, Sony has at last answered the call for a consumer-based High Definition camcorder with interchangeable lenses. My expanded review package included not only the kit 18-200 mm zoom, but also the following E-mount interchangeable lenses: 18-55 zoom ($300) and 16mm/f2.8 ($250). Also the following Alpha lenses were provided via the Alpha/E-mount adapter ($300): 16mm/f2.8 ($250), 30mm/f2.8 Macro ($200), 35mm/f1.8 ($200), 50mm/f1.8 ($150), and the Zeiss 85mm/f1.8 ($1,400).

The Interchangeable Lens Advantage

With one zoom lens firmly attached to your camcorder, you cannot get complete control over your shot. In contrast, interchangeable lenses offer that control in three ways: a wider range of focal lengths, “faster” lenses (wider shooting apertures), and shutter speed control.

- Wider Focal Length Range and Faster Lenses:

Most zoom lenses on camcorders are limited in their focal length range—generally not wider than 28mm equivalent at their widest setting. So if your shot requires a very wide angle effect, like 24mm or wider, you will need a wider angle lens. The 16mm/f2.8 lens I tested has a slightly wider field of view than the widest 18mm setting of 18-200 zoom lens, but the big difference was in the f2.8 faster aperture (up to 2 stops faster than the f3.5/6.3 of the zoom lens). This f2.8 lens gave me increased light gathering power in low light situations.

The larger the shooting aperture (f-stop), the more narrow the range of focus (the depth of field effect), so a so-called “faster” lens at the widest aperture can isolate your subject from any interfering background—a very desirable effect in creating professional-grade footage.  The 50mm/f1.8 Alpha lens provides a more normal focal length; however, it is at least 3 f-stops faster than the equivalent focal length of the kit zoom, meaning it’s even better for low-light shooting conditions. And its control over DOF is unmatched over any zoom lens I tested.

- Shutter Speed Control:

Shutter Speed control (Shutter Speed Priority) is used to change the look of how moving objects are captured. A higher shutter speed (1/500^th sec or higher) gives a stroboscopic, extremely sharp effect in playback, which is especially desirable with sports videos. On the other end of the shutter speed spectrum is an extremely slow shutter speed—slower than 1/8^th second. This produces a motion blurring or dream-like effect.

Sony NEX-VG10; Alpha lenses and E-mount lenses; Easily switching out lenses; CMOS image sensor click thumbnails to enlarge

Field Testing the Sony NEX-VG10

Changing lenses with the VG10 is easy: simply depress the lens release button and rotate to remove it; then attach a new lens by matching the white alignment marks and twist to lock the lens in place—the same way you would switch lenses on a DSLR camera. As always, be aware that changing lenses exposes the sensor to any dust that might enter from the outside. So try to avoid doing this on a windy day or a dusty environment. However, a menu-activated lens cleaning procedure can help if dust does land on the sensor.

The NEX-VG10 has the largest CMOS Sensor in a consumer HD camcorder.  This larger sensor gives the camcorder more light gathering power, and coupled with the exclusive Sony XMOR-R processor, captures video in low light with very little image noise, even at high gain settings (up to +27DB). Blacks are velvet black, not riddled with noise that other sensors usually produce at the same gain settings.

I used Aperture Priority mode to select wider apertures in order to achieve limited range DOF effects, and Shutter Speed Priority mode to play with the way motion was depicted— ultra sharp (higher speed) or dream like (slower speed).

The short 18-55 mm zoom was lighter and more comfortable to use than the heavier 18-200 mm zoom, but at reduced telephoto capability.  The 30mm Alpha Macro lens gave some very unusual close up shots that wouldn’t have been possible with the kit lens.  The Alpha Zeiss 85mm lens is a very special portrait-style lens for capturing subjects and isolating them from the background.

Unexpected Issues

I was surprised by a couple of features with the NEX-VG10. None of the zoom lens I tested had an auto zoom feature. With the VG10 you must manually rotate each zoom lens to affect a zoom. Even if you are slow and steady, this can result in some jerky zooms, which might ruin a shot.

The second big surprise is the built-in stereo microphone.While the microphone system does create a spectacular Dolby Surround effect, it was entirely too sensitive for my hand holding. Just touching the camera on any part can result in unwanted sounds. Zooming any lens manually will almost always be recorded by the microphone because it’s directly above the lens. If you want to minimize this sensitivity issue, use the external mike jack, which I did with good results.

Final Words

The 18-200mm kit zoom on the NEX-VG10 provides a very useable range of focal lengths, but if you really want to exert better control over depth of field and light sensitivity, interchangeable lenses can offer a much better toolkit. You can also have a lighter overall package with specific lenses, rather than the kit zoom.  The JPEG still Photo mode records excellent quality JPEGS at 14-megapixel and 12-megapixel resolution.

Despite the issues of no Auto Zoom on any of the interchangeable zoom lenses and the internal microphone sensitivity, the Sony NEX-VG10 is still a very desirable HD consumer camcorder.

Sony NEX-VG10: $1999.99 E-mount 18-200mm zoom lens included); www.sonystyle.com

Hands-on with Sony HX7V and TX100V

Sony DSC-HX7V and DSC-TX100V

CES 2011, Las Vegas---Sony's latest Cyber-shot announcements stood out this week at CES because they are the world’s first compact digital still cameras to include 3D Still Image mode using only one lens and imager, wherein the camera takes "two shots in different focus positions to calculate the depths, and then it creates left-eye and right-eye images to produce a 3D effect." I was excited to check out two of these compact 16.2-megapixel CMOS sensor cameras in particular on the show floor---the HX7V and the TX100V. The HX7V follows last year's HX5V, and carries over many of its features, including Sony's “Exmor R” back-illuminated CMOS sensor technology, but it also has upgrades such as 3D image capture using 3D Sweep Panorama mode or the new 3D Still Image mode. I really like the way this slim camera feels in-hand because it has a little weight to it and a textured rubber grip on the front. It feels solid and expensive (and, well, you can make the call about the latter claim; it's priced at $300 as of now). The TX100V is the first Cyber-shot to have a 3.5-inch OLED with touch screen, which Sony claims provides more vibrancy and a faster response time than an LCD. The touch screen was very responsive when I tested it out. It's a gorgeous little camera that packs a lot of features---actual fun, useful features---into its sleek little body, and I'd love to spend even more time with it soon.

Sony DSC-HX7V (image 1) and Sony DSC-TX100V (images 2-4) click thumbnails to enlarge

Sony Announces World's First Digital Still Cameras with Full HD Video Capability and 3D Still Image Capture

CES 2011, Las Vegas---Sony has just announced the world's first compact digital still cameras with full 1920 x 1080 at 60p High Definition video capability and 3D still image capture. The five new 16.2-megapixel CMOS sensor Cyber-shot models---DSC-TX100V (image above), DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9---will range from about $220 to $380 in price and will be available in March. See the full press release, and more images, from Sony below.

Sony DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9 click the thumbnails to see full-size images

From Sony:

LAS VEGAS (CES Booth #14200), Jan. 5, 2010 – Sony today unveiled five new Cyber-shot® digital still cameras that make it easy to get DSLR-like quality still images, stunning 3D photos and high-quality full HD videos. Sony has designed five new innovative 16.2-megapixel Cyber-shot cameras (models DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9) that are the world’s first compact digital still cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They also have innovative Dual Rec (record) technology, for taking still photos during video capture. The DSC-TX100V camera is the world’s first compact digital still camera to include full HD (1920 x 1080/60p) video capability. This format provides the least distortion for playback on a high definition television.

The TX100V is also the first Cyber-shot camera with a 3.5-inch OLED with touch screen that provides deeper blacks and more vibrant color contrast on the screen, all while being thinner and having a faster response time than most LCDs. It’s also useful when shooting movies. Additionally, the DSC-WX10 camera is one of the only digital still cameras to include a high-speed linear auto focus feature that provides quick and precise focusing similar to the speed of a DSLR camera. “Sony is one of the first camera manufacturers in the industry to provide a 16.2MP CMOS sensor, which is a great benefit for consumers,” said Kelly Davis, director of the digital imaging group at Sony Electronics. “They are getting the best image quality as well as all of the benefits of the “Exmor R” CMOS sensor technology in very compact, stylish cameras.”

With Sony’s 16.2-megapixel “Exmor R” back-illuminated CMOS sensor technology, these models provide excellent low-light performance, up to 10fps burst shooting and the Intelligent Sweep Panorama™ feature. “The DSC-WX10 and DSC-WX9 Cyber-shot cameras are technology packed CMOS models providing the consumer with great “Exmor R” features such as low light, 3D Still Image/3D Sweep Panorama mode and AVCHD™ video all in a compact size with a wide, bright lens,” Davis added. “The DSC-HX7V camera builds upon the success of last year’s DSC-HX5Vand continues to improve, while addressing the growth in the compact high-zoom camera segment. With the best of Sony’s technologies, the DSC-TX100V is an ultra slim, sleek camera that can go anywhere and do everything. Its sibling, the DSC-TX10 camera, is a technology-packed, ultra slim, fashionable T-series camera that is also durable.”

Advanced Video Capture

With full HD 1920 x 1080 at 60p video capability, the DSC-TX100V camera provides stunning, fast motion video smoother playback when shooting action such as sports and capturing better still images when clipping from video. The DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9 cameras record crystal clear movies at 60i in 1080 AVCHD format. Borrowed from the Handycam® camcorder line, these new cameras have Dual Rec mode which can shoot video, while simultaneously capturing 3-megapixel digital still pictures (2-megapixel in 4:3 ratio when recording in MP4). The cameras feature a dedicated still image button and a dedicated movie capture button to make it easy to use for consumers. Dual Rec does not work in 60p mode.

Create Personal 3D Content

Sony makes it easy to create personal 3D content that can be viewed on an HDTV with 3D home theater system. 3D images can be captured using 3D Sweep Panorama™ mode or the new 3D Still Image mode. In this mode, the camera takes two consecutive shots in different focus positions to calculate the depths, and then it creates left-eye and right-eye images to produce a 3D effect. These images can be enjoyed in 2D or stunning 3D on compatible 3D televisions like Sony’s new BRAVIA® KDL-HX820 models (3D-compatible HDMI™ cables and 3D glasses are also required and are sold separately). The 3D Sweep Panorama™ feature lets you take panoramic pictures in one press-and-sweep motion. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These cameras will let you view images in a whole new way. Unlike 3D Sweep Panorama mode, which lets you view your 3D images on compatible 3D television systems, Sweep Multi Angle™ lets you view images moving in simulated 3D right on the cameras’ LCD screen (or OLED with touch screen using the DSC-TX100V) by tilting the camera back and forth. This shooting feature captures 15 images at different angles and then compiles them into one photo, creating a 3D-like effect on the display.

Easy Menu Selection Technology

With improved Superior Auto and Intelligent Auto modes, all of the new cameras capture more dynamic pictures. They automatically recognize the correct scene mode, then quickly shoot and combine up to six multi-shots to produce images with greater clarity, optimum dynamic range using backlight correction HDR technology and lower image noise using six-shot Multi-shot Layering technology. Improving simplicity from previous Cyber-shot models which featured nine scene modes, the new DSC-TX100V model offers 36 Still Picture Mode scenes and Movie Mode scenes. The DSC-TX100V and DSC-HX7V cameras automatically detect a combination of scenes and conditions, making it even easier for consumers to get the best shot. Using the DSC-TX100V model’s Intelligent Scene Recognition feature, there are 12 recognized scenes including the new Infant, Spotlight and Low Light. Using the DSC-HX7V camera, there are four recognized conditions including Motion during Movie Designed to help users learn about the cameras’ features and how to use them on the spot, the “In-Camera Guide” is accessible from the menu button on the camera. Users can search by purpose or keyword and easily access the functions they seek. These cameras also have Background Defocus mode, which highlights your subject like a DSLR; Soft Skin mode, which reduces visible blemishes and wrinkles and Natural Flash, which corrects color balance for more natural shots. All five cameras also offer fast capture with up to 10fps at full 16.2-megapixel resolution. With a 10x optical zoom Sony® G lens and a compact camera body, the DSC- HX7V model offers built-in GPS and Compass which records the location and direction of where photos were taken. The DSC-WX10 camera features a 7x, bright F2.4 24mm wide angle lens and the high-speed auto focus feature; whereas the DSC-WX9 camera has a 5x 25mm wide angle lens for capturing the perfect group shot or landscape in one shot. You can view your images on the DSC-WX9 camera’s 921,000 Xtra-Fine LCD with the new Control Wheel. With Backlight Correction HDR (High Dynamic Range) in the Scene Selection Shooting mode, these cameras make it easy to get the best shot in difficult lighting conditions. The DSC-TX100V model has an HDR feature that compiles the highlights, mid-tones and shadows from three separate shots to create one realistic-looking photo. The DSC-TX10, DSC-HX7V, DSC- WX10 and DSC-WX9 cameras compile two images in Backlight Correction HDR mode, enabling crisp details in difficult lighting.

DSLR Speed

With the new high-speed auto focus feature, the DSC-WX10 camera provides a smarter way to focus with DSLR-like speed. Instead of having a mechanical gear to drive the AutoFocus, the DSC-WX10 camera has a magnetic coil (like those used in an audio speaker) to move the lens linearly and achieve AutoFocus in a straight back-and-forth motion—not rotationally. A Little Water, Dust or Ice? Bring It On Where conversation piece meets workhorse is the 16.2-megapixel Sony Cyber- shot DSC-TX10 camera. It is waterproof, shockproof, dustproof and freeze-proof compliant, offers HD movie and 3D photo capture, plus Intelligent Sweep Panorama, an “Exmor R” CMOS sensor that promises crisp clear photos even in low light and a 3- inch LCD with touch screen. Waterproof in up to 16 feet of water for an hour and shockproof up to five feet, the DSC-TX10 model lets you take high-quality photos, including panoramic pictures. It also lets you take Full HD 1080i videos of your friends, family or pets underwater. From the tropics to the top of the mountain, the camera is also freeze proof down to 14 degrees Fahrenheit, so you can take pictures on your next snowbound adventure. Not only is it good to go in chilly weather, but the sleek DSC-TX10 camera is durable enough to withstand an accidental drop from up to approximately five feet. Additionally, it is dust proof thanks to its airtight construction, so you can take it with you wherever the dust might kick up.

Pricing and Availability

The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail) and at authorized dealers nationwide. Presales will begin in January.

The DSC-TX100V will be available in silver, black and red for about $380 in March. Features include: 3.5-inch OLED with touch screen for easy focus selection and photo viewing 1080@60p: preserve moments in stunning HD clarity. (No function of Dual Rec when using the 60p record mode) 16.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance 3D Still Image and 3D Sweep Panorama modes change the way you view your world GPS and Compass records the shot location and direction.

The DSC-TX10 camera will be available in silver, black, green, blue and pink this March for about $330. Features include: Waterproof, dustproof, shockproof and freeze-proof 3-inch wide LCD with touch screen for easy focus selection and photo viewing 1080i Movie records high-quality Full HD movies 16.2-megapixel “Exmor R” CMOS sensor for stunning low-light performance; 3D still image and 3D Sweep Panorama modes change the way you view your world

The DSC-HX7V will be available in black, white, red and blue this March for about $300. Features include: Full HD 1080@60i with Dual Rec of stills and movies Sony® G lens with 10x optical zoom in a compact camera body Fast capture with up to 10fps at full 16.2-megapixel resolution; “Exmor R” CMOS sensor for exceptional low-light performance 3D Still Image and 3D Sweep Panorama modes change the way you view your world GPS and Compass record shot location and direction

The DSC-WX10 camera will be available in black this March for about $280. Features include: Fast capture with up to 10fps at full 16.2-megapixel resolution; “Exmor R” CMOS sensor for low-light performance, 7x bright F2.4 lens; 24mm wide angle lens and Optical SteadyShot™ image stabilization Full HD 1080@60i with Dual Rec of stills and movies Backlight Correction HDR enables crisp details in difficult lighting Manual operation puts the control back in your hands 3D Still Image and 3D Sweep Panorama modes change the way you view your world

The DSC-WX9 will be available in black, silver and red for about $220 in March. Features include: “Exmor R” CMOS sensor for stunning low-light performance, 5x 24m wide angle bright lens Fast capture with up to 10fps at full 16.2-megapixel Full HD 1080@60i with Dual Rec of stills and movies 3D Still Image and 3D Sweep Panorama modes change the way you view your world Backlight Correction HDR enables crisp details in difficult lighting; Background Defocus highlights your subject like a DSLR

Sony Announces Two Bloggie Touch Pocket Camcorders

Sony has announced two new additions to their pocket camcorder lineup---the sleek-looking MHS-TS20 and MHS-TS10 Bloggie Touch cameras. The Bloggie Touch camcorders offer full 1920x1080 high definition MP4 video recording, 12.8MP photos and a 3-inch capacitive touch screen. The Bloggie Touch cameras also come with an Exmor CMOS sensor and an F2.8 wide angle lens. The MHS-TS20 and MHS-TS10 offer 8GB and 4GB of embedded memory, which amounts to about four hours of high definition movie recording. They will be available for $200 (8GB) and $180 (4GB) in October. More images and info from Sony below.

From Sony:

SAN DIEGO, Sept. 1, 2010 – Making its worldwide debut today, Sony’s new Bloggie™

Touch enhances the pocket video camera category by making it even easier to preserve and

upload life’s spontaneous moments.

The Bloggie Touch (MHS-TS20 and MHS-TS10) captures full 1920x1080p high

definition MP4 video and 12.8-megapixel photos on 8GB or 4GB of embedded memory,

respectively, offering approximately four hours of HD movie recording. Its sleek, stylish body

sports a three-inch diagonal capacitive touch screen enabling intuitive operation as well as

attractive shooting and playback options.

“The new Bloggie Touch addresses the growing need for premium video products with

advanced technology in a desirable package at a competitive price point,” said Andy Bubala,

director of Sony’s camcorder business. “We started from the ground up to develop a new

system of hardware, software and seamless integration with social network services for an

easy, intuitive shooting and sharing experience that anyone can enjoy.”

Boasting a clean, innovative design, new Bloggie Touch cameras feature minimal

hard keys and a large, vibrant touch screen that automatically adjusts for vertical or horizontal

shooting and viewing, enabling customers to shoot video right-handed, left-handed, right-

side-up or even upside-down. You can record video, snap photos, or both at the same time,

just by pressing two of three simplified buttons on the device. An advanced user interface

features intuitive “touch and flick” recording control, search and playback operation, as well as

a simple Share-it-Later function to tag the clips and pictures you want to post for easy upload

when you are online.

Sony’s Bloggie Touch cameras now deliver amazingly high quality video and photos.

Equipped with a F2.8 wide angle lens and a sensitive Exmor™ CMOS sensor, the new

cameras achieve high resolution video and crisply-detailed still photos with less noise, even in

challenging lighting conditions. Additionally, its processor allows videographers to attain 4x

digital zoom and auto focus capabilities, including Auto Macro to focus sharply on objects as

close as four inches away.

The ultra-compact, lightweight cameras slip easily into a pocket or purse so they can

record your favorite moments anytime, anywhere. The Bloggie Touch has SteadyShot®

image stabilization for smoother footage, Face Detection technology to enhance faces by

automatically correcting exposure and a built-in USB arm for easy charging and uploading

to a computer. It even features an HDMI™ output to enjoy content on your HDTV.

Simple, Secure Way to Share Photos and Videos

After shooting, it’s never been easier to share your favorite videos and photos on the

web. By connecting the camera to an internet-connected compatible computer via the built-

in USB, pre-installed Bloggie software quickly imports your content and makes it a breeze

to edit, organize, and even transfer your videos and photos to popular sharing websites with

simple drag and drop motions. It includes direct upload to Facebook®, Flickr®, Picasa Web

Albums™ and YouTube™ photo and video sharing sites.

The built-in Bloggie software also connects to Sony’s Personal Space™ online service

that effortlessly shares your photos and videos privately with individuals you select. Personal

Space service offers registered users the ability to create Sharing Groups by entering email

addresses of friends and family. Once footage and images have been uploaded, the service

sends an email invitation to those groups with a link to view content on your Personal Space

service. It’s easier, quicker and safer than sending big file attachments via email, and no

registration is required by email recipients.

Available in silver or black, the MHS-TS20 and MHS-TS10 will be available in

October for about $200 and $180 respectively. The Bloggie Touch cameras, and a specially

designed protective skin jacket, will be sold at Sony Style® retail stores, www.sonystyle.com/

bloggie and through the Sony Retailer Network nationwide.

Sony HDR-CX350V Full HD Flash Memory Camcorder Review

Sony HDR-CX350V Full HD Flash Memory Camcorder Text and Images by Tony Gomez

Earlier this year Sony introduced an entirely new line of High Definition HandyCam camcorders. Depending on the model, these new camcorders use hard disk, internal memory, or removable flash memory—or a combination thereof. I recently tested one of the best of these new models, the HDR-CX350V, which is a 32GB internal/removable flash memory model that shoots 1920 x 1080 Full HD video and sells for $799.99 (MSRP).

Features

The HDR-CX350 is quite small, due to the flash memory feature. It’s only 2-1/8” D x 2-5/8” H x 5” L, and weighs a very comfortable 11 ounces. But don’t let its small size fool you. Packed inside is a powerhouse of features:  Full 1920 x 1080/60i HD video with a 7-megapixel Exmor-R CMOS imaging sensor, 7MP max/5MP (widescreen) still resolution, a Sony high quality G-lens with 12X optical/160X digital zoom, Geotagging with built-in GPS receiver, Face Detection/Face Priority, Optical Steady Shot with Active Mode, and a Mini-HDMI port (for viewing of all captured video and stills on an HD monitor with a mini-HDMI to standard HDMI cable (not provided).

Initial Settings

The CX350 has an easy, logical UI. Switch between Video and Photo modes by simply touching the Mode button at the back of the camcorder. Flipping the LCD screen open powers the unit on. A 2.7-inch TouchPanel LCD allows the various controls to be accessed. Adjust the Movie Image quality to Standard or HD (1920 x 1080). In HD mode there are four settings, with HD HQ being the default. HD HQ gives the best compromise between image quality and recording time, whereas HD FH and HD LP give longer recording times respectively, but at reduced High Definition quality. Select the recording medium—either 32GB internal (default), or Sony’s Memory Stick Pro Duo (if you have one inserted).

In the Shooting Set menu you can set the SteadyShot to be either Standard or Active (for improved image stabilization). The Low-Lux sensitivity setting can also be activated, making it very handy for getting better exposure when shooting under low-light conditions. Face and Smile Detection settings are also available to lock into faces for the best focus.

For shooting still pictures, the Photo Settings menu is where you adjust image size (7MP/5MP WideScreen/2MP/ or .3MP VGA mode) as well as Flash Mode, Flash Level, and RedEye Reduction (when the built-in flash is used). Still image capture is also available simultaneously while shooting video, but at reduced 3MP resolution.  Just press the handy PHOTO button on the top next to the zoom button or on the LCD panel to automatically capture a JPEG image while shooting video.

Low-Light Recording Features

In addition to recording video within a well-lit daylight scene, the CX350 is excellent for recording in low-light/night conditions. Two built-in features make this happen—the Exmor-R sensor and the Low-Light Sensitivity setting. The Exmor-R sensor is Sony’s revolutionary CMOS sensor that allows video capture with relatively little increase in noise. This is remarkable because the sensitivity required to capture such an image in low-light would normally boost any noise to an unacceptable level. My video shot at Universal Studios City Walk in Los Angeles at night demonstrates the impressive low-noise capture.

12X Optical Zoom and Active Mode Image Stabilization

The CX350 has Sony’s high quality G-Lens with a remarkable 12X optical zoom range (30mm - 357mm equivalent). At 30mm it’s a very practical wide angle lens so you can get more in the frame. Another nice feature is the zoom control, which is smooth and responsive to finger pressure, and can travel its full range from a fast three seconds to a slow 13 seconds.

Handholding your camcorder has always been a challenge to videographers because of the tendency for camera shake. Sony has long been a leader in optical image stabilization technology, in order to make those captured images relatively shake free, but now their new Active Mode for SteadyShot in the CX350 brings it to a new level. In Active Mode, three types of image shake reduction are now employed: vertical, horizontal, and lateral roll. The end result is a dramatic new level of camera shake reduction when handholding. This Active Mode shake reduction improvement was demonstrated to me when I was handholding and shooting scenes of the San Francisco Golden Gate Bridge from three miles away.  And just in case you might need it, 160X Digital Zoom is available at reduced resolution.

Sony HDR-CX350V 7MP still shots (click the thumbnails to see full-size images)

Final Words

Sony has really packed a ton of practical features into the diminutive HDR-CX350V. The image quality of captured 1080i video (daylight or night) was superb on my HD TV. Still images captured were as good as any 7MP digital camera I’ve tested too. The image stabilization was significantly improved thanks to ActiveMode SteadyShot. If you want a small sized High Definition camcorder that is a real workhorse, the HDR-CX350V should fit the bill nicely.

Sony HDR-CX350V: www.sonystyle.com

Sony Announces Two New Alpha Series D-SLRs

Sony has announced two new a(Alpha) D-SLRs: the a290 and the a390. Both 14.2MP cameras are  regarded as entry-level or first-time D-SLRs because of affordability (Sony is calling the a290 "the most affordable new DSLR from Sony"---though they have not released official pricing. However, CNET.com reports that the a290 18-55mm kit will cost $499.99 and the a390 will be a hundred dollars more)---and because of the intuitive interface and features that they offer. Sony says, "Both cameras offer the speedy shooting responses that are prized by DSLR users. The α390 adds the extra benefit of Quick AF Live View." The a290 and a390 will be available this summer. See the press release below.

From Sony:

June 9, 2010: The α (Alpha) digital SLR range from Sony grows further with two stylish, affordable new entry-level cameras.

Ideal for first-time DSLR users, the DSLR-A390 (α390) and DSLR-A290 (α290) offer a dramatic step up in picture quality and creative options from point-and-shoot compact cameras. Just as importantly, they’re beautifully easy to use, even if you’ve never handled a DSLR before.

With a resolution of 14.2 effective megapixels for flawless, low-noise images, both cameras offer the speedy shooting responses that are prized by DSLR users.  The α390 adds the extra benefit of Quick AF Live View. This unique system teams the convenience of live image preview on the tilt-angle Clear Photo LCD with speedy, accurate phase-detection autofocus.

The most affordable new DSLR from Sony, the α290 offers the same 14.2 effective megapixel resolution as the α390 in a compact body that weighs just 456g (excluding battery and media).

Both cameras feature an attractive new grip design that allows even more comfortable handling. Upper control areas of both models have also been revised with a clear, uncluttered new button layout.

Even DSLR novices will find it brilliantly simple to explore the generous creative features of both new cameras. The intuitive Graphic Display makes it easy to understand the relation between shutter speed and aperture, plus the effects of your chosen exposure settings on the final picture. The Help Guide offers clear, concise explanations of camera functions, illustrated by a sample image to show the results you’ll achieve. Quick access to shooting and playback function menus is streamlined by colourful on-screen icons.

The α390 and α290 include a mini-HDMI terminal for direct connection to any HD Ready TV (requires optional cable). Support for PhotoTV HD ensures even better-looking still image reproduction on compatible BRAVIA™ models.  BRAVIA™ Sync allows control of slideshow and other camera playback functions in comfort using your TV remote.

Sony Announces NEX-3 and NEX-5 Compact Interchangeable Lens Cameras

At PMA in February, we brought you the news that Sony had plans to unveil a compact interchangeable lens camera this year. Well, that time has come. Sony has just announced two new mirrorless a (alpha) compact interchangeable lens digital cameras---the NEX-3 and the NEX-5. Both offer the image quality of a D-SLR with the portability of a compact camera. According to Sony, "these models are the world’s first interchangeable lens cameras with an APS-C sensor to continuously adjust focus and exposure while recording video." They will be compatible with three new E-Mount lenses. An optional LA-EA1 Mount Adaptor extends compatibility to the α family of 30 lenses, plus a huge range of other legacy A-mount lenses (Manual Focus only). The cameras and lenses will be available in July. Find additional images and the full press release from Sony below for specs and pricing.

From Sony:

SAN DIEGO, May 10, 2010 – Sony today introduced two innovative α (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

“Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony’s make.believe spirit,” said Kristen Elder, director of Sony’s alpha digital imaging business. “These new cameras are the game-changers everyone has been waiting for and will revolutionize the consumer experience by offering outstanding picture quality with a totally pocketable size.”

With breakthrough video performance, these models are the world’s first interchangeable lens cameras with an APS-C sensor to continuously adjust focus and exposure while recording video. The NEX-5 camera offers Full HD movie capture (1080i AVCHD and 720p MP4) with Full HD 60i recording.

These cameras are perfect for point-and-shoot users looking to advance from snapshots to creative photography as well as existing DSLR users searching for a no-compromise compact alternative.

Innovative Design

Unlike conventional DSLR models, the “mirrorless” construction of the new models reduces the thickness of both camera bodies to just about an inch at their slimmest point (excluding grip and mount portions). The NEX-5, constructed from magnesium alloy, and the NEX-3, with a polycarbonate casing, offer a newly developed 14.2 megapixel Exmor™ APS HD CMOS sensor. About 60 percent larger than the sensor in micro four-thirds cameras, this sensor is key to the exceptional image quality, extremely low image noise and creative defocus background effects that are familiar to DSLR users.

HD Movie Recording and Fast, Silent Autofocus

The NEX-5 and NEX-3 are the first α  cameras to offer the extra convenience of high definition video recording. In addition to 720p HD recording, the NEX-5 also captures

Full HD (1920 x 1080i) video in high-quality AVCHD files that can be easily enjoyed on a compatible HD television via the cameras built-in HDMI™ terminal (cable not included). The NEX-3 shoots 720p HD video as compact MP4 files.  Both Sony cameras include built-in stereo microphones for high-quality audio recording.

Still and video image quality is further refined by Sony’s powerful BIONZ® processor that ensures quick DSLR-style shooting response with fast, precise autofocus and minimal shutter lag. Both cameras can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame).

Sweep Panorama The NEX-5 and NEX-3 are the first α  cameras featuring Sweep Panorama. Capturing large group shots is as easy as press-and-sweep. Sweep Panorama mode lets consumers capture breathtaking shots up to 226-degree horizontal or 151-degree vertical shots.

Both models will be ready for 3D Sweep Panorama this July (with firmware update). With 3D Sweep Panorama mode, these cameras can shoot 3D panoramic still images with a single lens. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create detail-packed 3D panoramas. These files can be enjoyed in stunning 3D on compatible 3D televisions (other accessories may be required).

These cameras provide the advantages of multi-frame capture featured in Cyber-shot® cameras, including Hand-Held Twilight and Anti-motion Blur modes, which offer extraordinary low-light performance.

Simple To Use Overcoming the complexity and intimidation that often come along with DSLR use, the NEX-5 and NEX-3 cameras have a new easy-to-use interface. It makes their performance advantages and features—including the techniques of creative photography—simple to master for consumers stepping up from compact digital still cameras and simultaneously offers easy access to the important camera controls that DSLR users demand.

Images and camera settings are displayed on the 3-inch (diagonal) wide-type Xtra Fine LCD™ display with TruBlack™ technology and 921k dot high resolution LCD that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness control function for excellent visibility, even outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings. E-Mount Lenses Three new E-mount lenses are being introduced, including a 16mm F2.8 wide angle prime lens (model number SEL16F28), an 18mm-55mm F3.5-5.6 standard zoom lens (model number SEL1855) and an 18mm-200mm F3.5-6.3 (model number SEL18200) high magnification zoom lens.

The E-mount lenses provide the cameras with extreme compactness as well as the performance required for quiet continuous auto focus and auto exposure during HD video capture.  These all new lenses are of premium construction, with brushed aluminum barrels and steel mounts.  An optional LA-EA1 Mount Adaptor extends compatibility to the α family of 30 lenses, plus a huge range of other legacy A-mount lenses (Manual Focus only).

Ideal for everyday shooting, the low-profile E 16mm F2.8 lens minimizes bulk, allowing the camera to easily be carried in a coat, pants pocket, or purse. This lens’ creative possibilities can be expanded even further by the VCL-ECU1 Ultra Wide Converter which provides a 12mm view, and VCL-ECF1 Fisheye Converter that delivers impressive curvi-linear distortion.

Featuring in-lens Optical SteadyShot™  image stabilization for clearer handheld images, the E 18-55mm F3.5-5.6 OSS zoom is a perfect travel partner. The NEX-5 and NEX-3 are available in kit form with either the 16mm prime or the 18mm-55mm lens.  The E 18-200mm F3.5-6.3 OSS zoom lens offers a powerful 11x magnification range plus Optical SteadyShot image stabilization with Active mode that is used in the most advanced Handycam® camcorders. Accessories Both cameras are supplied with a super-compact clip-on flash that attaches via the smart accessory terminal when needed. Other optional accessories include the FDA-SV1 Optical Viewfinder plus stylish cases and shoulder straps.

As an option, the accessory shoe on both cameras accepts a compact ECM-SST1 Stereo Microphone that captures even more high-quality sound for HD video recordings than the cameras’ built-in stereo recording.

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately). Sony’s new Memory Stick PRO-HG Duo HX offers 30MB per second transfer rates that save you time when downloading images.

Pricing and Availability The NEX-5A and NEX-3A cameras, which are supplied with SEL16F28 lens, will cost about $650 and $550 respectively. NEX-5K and NEX-3K cameras, supplied with SEL1855 lens will cost about $700 and $600 respectively. The NEX-3 will be available in silver, black and red, and the NEX-5 in silver and black.

The SEL16F28 and SEL1855 lenses will be available for about $250 and $300. (The SEL18200 zoom lens will be available this fall for about $800.)

The cameras, lenses and a range of accessories will be available in July at Sony Style® retail stores (www.Sonystyle.com/retail) and at authorized dealers nationwide.

Sony Announces Winners of the World Photography Awards

© Paolo Pellegrin, Arts & Entertainment winner- Sony World Photography Awards 2010 / Magnum Photos for New York Times Magazine

Sony has announced the winners of the 2010 World Photography Awards. The gallery of winning images is full of stunning work and well worth checking out. Congrats to all the winners!

From Sony:

Sony World Photography Awards 2010 winners announced

•    Professional category winners revealed •    Italian photographer Tommaso Ausili wins L’Iris d’Or •    Vitali Seitz wins Sony World Photography Awards Amateur Photographer of the Year

The L’Iris d’Or and professional category winners of the 2010 Sony World Photography Awards were announced today, Thursday 22 April, at the Sony World Photography Awards Ceremony at the Palais des Festivals in Cannes, France.

The 12 professional winners spanned categories as diverse as fashion, architecture, current affairs and sport and were revealed alongside the Sony World Photography Awards Amateur Photographer of the Year as part of the World Photography Festival.

Chosen by the 2010 Honorary Judging Committee, comprising 12 World Photographic Academy members, the professional category winners are:

Photojournalism and Documentary •    Walter Astrada (Argentina) for Current Affairs •    Scott Barbour (New Zealand) for Sport •    Tommaso Ausili (Italy) for Contemporary Issues •    Paolo Pellegrin (Italy) for Arts and Entertainment Commercial •    Martin Brent (United Kingdom) for Advertising •    David Handley (United Kingdom) for Fashion •    Mohammad Golchin (Iran) for Music Fine Art •    Philipp Lohöefener (Germany)for Architecture •    Tommaso Bonaventura (Italy) for Portraiture •    Renhui Zhao (Singapore) for Conceptual and Constructed •    Pere Pascual (Spain) for Natural History •    Peter Franck (Germany) for Landscape

On behalf of the Honorary Judging Committee Aidan Sullivan commented, “It has been an honour to be part of the judging of this years awards. Being able to view the remarkable work and spend time with such eminent colleagues was a real delight.  The judging process was one of both pleasure, in seeing such a high calibre of work, and of pain in that the standard made reaching our decisions difficult and I would like to congratulate all of the winners across all of the categories.”

The prestigious L’Iris d’Or/Sony World Photography Awards Photographer of the Year award was awarded to Tommaso Ausili.  The Italian photographer’s evocative series of photographs in the Cotemporary Issues category, entitled “The Hidden Death”, is an insightful depiction of an assembly line at an abattoir.  Ausili was awarded a $25,000 cash prize plus Sony digital SLR camera equipment and he joins previous L’Iris d’Or winners David Zimmerman and Vanessa Winship as a member of the World Photographic Academy.

Tommaso Ausili said at the ceremony: “I’m very glad to receive this award. Since I started this series on the death of animals, I have felt an enormous sense of guilt, and this prize goes some way to repay that debt. Thanks to the Sony World Photography Awards for honouring my work with this prize.”

Photographer Vitali Seitz was announced as the 2010 Sony World Amateur Photographer of the Year at the ceremony.  Based in Munich, but originally from Siberia, Vitali’s image entitled “Hauskonzert: Home concert” was taken at an informal concert as part of a family birthday and also won the amateur Music category.  In addition to his title Vitali picked up a $5,000 cash prize and Sony digital SLR camera equipment.

All the winning and shortlisted images of the 2010 awards are on display until 27 April as part of the World Photography Festival in Cannes.  The images will then be showcased in the Sony World Photography Awards Global Tour exhibition which will tour around the world throughout 2010 and 2011.

The final presentation of the evening went to celebrated American photojournalist Eve Arnold.  Presented the day after her 98th birthday, the Lifetime Achievement Award was collected by her grandson Michael Arnold.  Eve’s 50 year career has captured some of history’s most memorable figures from Malcolm X to Marilyn Monroe and was the first female photographer to be taken on by Magnum.  A retrospective of Eve’s work, curated by Zelda Cheatle, is currently on display in Cannes as part of the World Photography Festival.

Astrid Merget, Creative Director of the World Photography Organisation, said:  “The quality of work submitted by this year’s professional photographers was remarkable.  Narrowing down so many impressive selections to just 36 finalists was a feat worthy of a very distinguished jury like ours to undertake.  We are all thrilled with the results and honoured to have such talented photographers participate in our awards programme.”

Yoshiyuki Nogami, Vice President of Digital Imaging at Sony Europe, said: “We are once again honoured to support this unique competition which celebrates the power of photography. This year’s contest has produced an inspired showcase of phenomenal photographic talent and we congratulate all these deserving winners.”

All the winning professional and amateur images can be viewed at www.worldphotographyawards.org

PMA '10 Sony Press Conference

At Sony's press conference, minutes ago at PMA here in Anaheim, they introduced a mock-up model of a new camera concept---an ultra compact a (Alpha) D-SLR model with interchangeable lenses. We also got to see the newly announced Cyber-shot DSC-TX5 and H55 in person.

Sony Announces Cyber-shot DSC-TX5 and DSC-H55

Breaking: Sony has announced two new slim and compact point-and-shoot cameras, just days before the PMA show in Anaheim. The Cyber-shot DSC-TX5 is "the world's thinnest and smallest certified waterproof camera" (up to ten feet deep), and is "certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5 foot-drop and dust proof." The TX5 is also Sony's first digital still camera with an "Exmor R" CMOS sensor. The 10.2MP CMOS image sensor marks a shift from the more common use of  the CCD (charged-couple device) image sensor usually found in point-and-shoot cameras, compared to the larger CMOS (complementary metal-oxide-semiconductor) sensor found in D-SLRs. The TX5 also offer 10fps continuous burst shooting. It will be available in silver, black, pink, green, and red this April for about $350.

The DSC-H55 offers a 10x optical zoom Sony G lens with 25mm wide-angle (equivalent) and has a 14.1MP CCD sensor. Like the TX5, it lets you take panoramic shots in one sweeping motion with Sweep Panorama mode and has HD movie recording (1280 x 720 at 30p). The H55 will be available in black and silver this April for about $250. Find the full press release for both cameras below.

From Sony:

SAN DIEGO, Feb. 17, 2010 – Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55). Slim enough to fit in your pocket or purse at less than an inch thin -- about the size of a deck of cards -- the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5 foot-drop and dust proof. “Only Sony can deliver a technology-packed, ultra slim, fashionable T-series camera that is also durable. Until now, you couldn’t have it all in one camera” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “It is so versatile because it’s a great camera for both indoor and outdoor usage. You can easily take it from a day at the beach with the kids to a cocktail party with friends. This camera is also great for activities such as snorkeling, snowboarding or boating.” Waterproof, Freeze Proof, Shockproof and Dust Proof Waterproof in up to 10 feet of water for an hour, the TX5 lets you take high-quality photos, including panoramic pictures, and 720p high definition videos of your friends, family or pets underwater. From the tropics to the top of the mountain, the camera is also freeze proof down to 14 degrees Fahrenheit, so you can take pictures of the kids sledding or snowboarding. Not only is it ready for cold weather, but the TX5 is durable enough to withstand an accidental drop from up to approximately 5 feet. Additionally, it is dust proof, so you can take it with you on a camping trip or a mountain bike ride. The camera features an “Exmor R” sensor and offers 10fps continuous burst shooting for capturing action shots, so you can get great photos of the perfect moment such as when your kids are in mid air while jumping into the pool. Additionally, the sensor provides outstanding low-light performance so you can take high-quality photos even after the sun sets. In one easy press-and-sweep motion, take panoramic photos of the underwater landscape or breathtaking views from the top of the mountain using the Intelligent Sweep Panorama™ feature. Another benefit of the “Exmor R” sensor, this innovative feature combines separate captures, detects faces and subject motion and intelligently adjusts the width while stitching the images together, resulting in natural looking panoramic photos. The camera features a three-inch (measured diagonally) Clear Photo LCD Plus™ (230,400 pixel) wide touch screen display that functions—even underwater. You can focus on your subject, operate the menu and share photos and videos with a touch of the screen—wet or dry.  Additionally, you can decorate your photos using the paint feature or scroll through images by simply sweeping your finger across the screen. Shadows and Details Made Easy In addition to making it easy to capture entire landscapes or tall buildings, the TX5 camera also helps to manage difficult lighting situations. The “Exmor R” CMOS sensor lets you take high-quality photos in low light without a flash. Additionally, the TX5 has a solution for backlight situations. With in-camera multi-shot Backlight Correction High Dynamic Range (HDR), the camera combines highlight and shadow detail of two separate captures into one remarkably natural looking image—even without a tripod. HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sony’s “Exmor R” sensor and BIONZ® processor help to correct these issues. Sony also is introducing the H55 model, which offers high zoom in a compact design. The H55 camera’s 10x optical zoom Sony G lens with 25mm wide-angle (equivalent) takes better shots from greater distances and of wider landscapes. With a 14.1 megapixel CCD sensor, this camera lets you take panoramic shots in one sweeping motion with Sweep Panorama™ mode. You can also frame and view photos on its three-inch (measured diagonally) Clear Photo™ LCD screen (230,400 pixels). Featuring 720p movie recording, the H55 model offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds Optical SteadyShot image stabilization with Active Mode, which lets you shoot smoother movie clips even if you are walking while shooting. Optical SteadyShot image stabilization with Active Mode allows a moveable lens element inside the camera to shift with greater range of motion—10 times the range of the Optical SteadyShot feature at wide end in standard mode—to compensate for camera shake. The TX5 and H55 cameras share intelligent features including HD movie recording (1280 x 720 at 30p). Additionally, these cameras have a Self portrait timer that automatically takes the shot two seconds after one or two faces are detected, making hand held self-portraits easy. They also offer Smile Shutter™ technology to automatically capture smiles and iAUTO and Easy modes, which make it easy to get the best shot in nearly any lighting situation. To give customers greater choice and enhance the overall customer experience, the TX5 and H55 cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and class-four and above SD/SDHC formats. Pricing and Availability The TX5 camera will be available in silver, black, pink, green, and red this April for about $350, and the H55 camera will be available in black and silver this April for about $250. Pre-sales begin in February. The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

Sony Announces First Compact Cameras w/HD 1080i AVCHD Video

At CES, Sony has announced two new Cyber-shot cameras---the DSC-HX5V and DSC-TX7---which are "the world's first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras," according to the manufacturer.

From Sony: Sony took the wraps off two new Cyber-shot® digital still cameras today that create a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras.

These are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJet™ wireless technology for sharing, storing and viewing images. The HX5V model is also the world’s first still camera to include GPS + Compass and Optical SteadyShot™ with Active Mode technologies.

With Sony’s “Exmor R” back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panorama™ feature.

In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick® memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO® F Series notebook.

“Adding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including Handycam® camcorders and α DSLR cameras,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “Our goal is not only to make it easy for consumers to get the best shot—still or video—but also to have the best sharing experience.”

High-Quality Stills and Videos

With the AVCHD format, these new cameras record movies in 1920 x 1080 full HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on your HDTV using most Blu-ray Disc™ players, Sony® PlayStation®3 systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied PMB software for Windows users, it is also possible to edit recorded AVCHD file using iMovie® for Macintosh users.

The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.

Managing Difficult Lighting

The HX5V and TX7 cameras offer in-camera multi-shot High Dynamic Range (HDR), which combines highlight and shadow detail of two separate captures into one remarkably natural looking image—even without a tripod.

HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sony’s “Exmor R” sensor and BIONZ™ processor help to correct these issues.

Impressive Panoramas

The HX5V and TX7 cameras have an Intelligent Sweep Panorama™ feature that captures wide landscapes or tall buildings in one easy “press and sweep” motion. Due to their “Exmor R” CMOS sensor technology, they can take up to 270 and 258-degree panorama shots, respectively, horizontally or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama mode). In addition, these cameras’ Intelligent Sweep Panorama feature, which is comprised of up to 100 separate captures, detects faces and subject motion and intelligently adjusts the width of each picture while stitching them together, resulting in natural looking panoramic photos.

Relive the Experience

Ideal for travelers who take hundreds of photos, the in-camera GPS + Compass feature on the HX5V camera makes it easy to store and share the location and direction of where photos were taken.

With social networking sites becoming more popular, people want to share more details of their experiences. The GPS + Compass feature provides a fun new way to share where they were -- beyond the location. Using the free online satellite imagery application, Google Earth™ mapping service, users can view the images from a bird’s eye view or from the direction in which the photo was taken. The GPS function automatically adjusts the camera’s internal clock by selecting the travelling area, without the hassle of setting the time manually.

A Wireless Way of Sharing, Storing and Viewing

TransferJet technology, which was developed by Sony and is supported by a consortium of other companies, allows you to transfer files between two TransferJet-enabled devices just by bringing the TransferJet marks on each product within one inch of each other without the hassle of hunting for cables or the complication of pairing. To transfer photos, TransferJet-enabled still cameras must each utilize the TransferJet Memory Stick media (sold separately).

TransferJet technology is perfect for sharing on the go. You can select up to 10 pictures and transfer them from camera to camera. For storing images, you can place the HX5V or TX7 cameras on the lower left-hand corner of the VAIO F Series notebook and import photos. For sharing at home on devices which do not have the technology, you can connect the TransferJet Station to devices with a type-A USB port, including your TV, digital photo frame or PlayStation®3.

Designed for Technology Enthusiasts

With the most innovative digital imaging technologies, the HX5V camera is ideal for everyone from travelers to party-goers.  The multi-occasion camera features a 10 megapixel “Exmor R” sensor, a 3-inch LCD screen (measured diagonally) and a 10x optical zoom with wide-angle 25mm-250mm equivalent high-quality G lens allowing easy group shots and close ups when on the move.

In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShot™ image stabilization with Active Mode, which lets you capture moving subjects such as kids walking or running. It allows a moveable lens element to shift with greater range of motion—10 times the range of the Optical Steady Shot™ feature at wide end in standard mode—during camera shake. The feature reduces camera shake so users can shoot smoother movie footage on the move. The cameras also have an HDMI™ output adapter for easily connecting to an HDTV for viewing pictures and movies (HDMI cable required).

Powerful and Stylish

For those seeking a sleek, compact camera, the 10MP TX7 model is just under an inch thin and is slim enough to slip into a pocket or purse.  The 3.5-inch (measured diagonally) high resolution (921K) touch LCD screen offers easy image scroll by simply swiping your finger across the display. The camera’s high-performance Carl Zeiss® Vario-Tessar® 4x optical wide angle 25mm-100mm equivalent zoom lens brings distant subjects closer and Close Focus snaps close-ups in just under a half an inch from the subject.

The DSC-TX7 camera is also compatible with the Party-shot™ (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached.  By touching the sensor, the camera goes into the "On-demand shot" mode, which allows users to select the shutter timing without losing the advantage of Party-shot's built-in intelligence.

To give customers greater choice and enhance the overall customer experience, the TX7 and HX5V cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.

Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShot™ image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutter™ technology, which captures faces and smiles naturally.

A New Way to Share Photos and Videos Online

These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.

This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are embedded with bloggie™ and Cyber-shot cameras and bundled with Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and α cameras. The Facebook integration complements the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums.

Pricing and Availability

The HX5V camera will be available in black this March for about $350, and the TX7 camera will be available in silver, blue and red this February for about $400. The TransferJet-enabled Memory Stick media will be available in January for about $100, and the station will be available in February for about $150. Pre-sales begin in January.

The cameras, Memory Stick, station, and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

Sony Announces first CCD Cameras w/Sweep Panorama Technology

At CES, Sony has announced two new 14MP Cyber-shot cameras---the DSC-W370 and DSC-W350---with a CCD image sensor that provides the Sweep Panorama mode that we first saw at PMA last year in the Sony DMC-HX1 mid-range camera.

From Sony: Sony today announced two new 14 MP Cyber-shot® cameras (models DSC-W370 and DSC-W350) with a CCD image sensor that provides the innovative Sweep Panorama™ feature in a slim, compact body, making it easy to get the best shot.

Sony also announced three cameras (models DSC-W330, DSC-W310 and DSC-S2100) that offer a new thin, stylish design with advanced features such as longer zoom and wide-angle lenses, which provide versatility when shooting.

“We’re expanding Sweep Panorama, which has been such a well received feature, to our more affordable models,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics. “Allowing users to capture the impact of a full panoramic scene with an easy to use, practical camera provides a great value to our customers.”

Innovative Sweep Panorama™ Technology

Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes. The W370 and W350 cameras shoot images continuously to capture wide landscapes or tall buildings in one easy “press and sweep” motion. They automatically stitch the images together to create one stunning panoramic photo.

The W370 and W350 Cyber-shot models can take up to 243 and 268-degree panorama shots, respectively, in one easy press-and-sweep motion with an image size of 7152 x 1080 (horizontal wide panorama mode).

Compact Design and Rich Technologies

The W370 and W350 cameras are designed for customers who seek Sweep Panorama technology at an affordable price. For those seeking a long zoom and a compact body, the 14 MP DSC-W370 camera has a 7x long zoom lens for capturing far-away subjects, a 3-inch LCD screen (measured diagonally) for scrolling through images, Optical SteadyShot™ image stabilization, 720p movie recording capability and HDMI™ output for easily viewing movies on compatible televisions.

For those looking for the ultimate in portability, the W350 is the smallest camera in height and depth in the Sony 2010 line. It has a 2.7-inch LCD screen (measured diagonally) for viewing and sharing photos, a Carl Zeiss® wide angle 26mm equivalent lens for excellent close-up shots and a 4x optical telescopic zoom. With 720p movie recording capability and Sony’s Optical SteadyShot image stabilization on the W350 camera, it helps overcome camera shake when taking photos and videos on the move.

With HD video capability, these cameras record HD movies in 720p high definition MP4 format  for stunning large-screen home movie playback. You can record up to 29 minutes (or up to 2GB file size) in the 720p format.

If sharing with friends and family is your first priority, the 14MP W330 camera has a large 3-inch LCD screen (measured diagonally) that makes viewing images easy.  Additionally, it has a 4x Carl Zeiss lens with a wide angle 26mm equivalent lens.

Designed with size and affordability in mind, the 12MP CCD W310 model has a 2.7-inch LCD screen (measured diagonally) and 4x zoom with wide angle 28mm equivalent lens. For ultimate convenience and simple, straightforward image capture, the 12 MP S2100 model covers your basic camera needs with a 3x zoom, 3-inch LCD screen (measured diagonally), and it is powered by AA batteries.

Auto Intelligence and Easy to Operate

All five cameras include core Sony technologies: Intelligent Auto (iAuto) mode and Easy mode, which recognize scenes, lighting conditions and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone and less blur. They also have Smile Shutter™ technology, which automatically captures a smile.

To give customers greater choice and enhance the overall customer experience, the cameras feature a memory card slot compatible with both Memory Stick® (PRO Duo™) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.

A New Way to Share Photos and Videos Online

These models include Picture Motion Browser (“PMB”) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.

This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are embedded with bloggie™ and Cyber-shot cameras and bundled with Handycam® camcorders, bloggie cameras, Cyber-Shot cameras and α cameras. The Facebook integration complements the existing sharing capability with such sites as YouTube™ and Picasa™ Web Albums.

Pricing and Availability

The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide. Presales begin in January.

* The W370 camera will be available in silver, graphite black, green and red this March for about $230. * The W350 camera will be available in silver, black, pink and blue this January for about $200. * The W330 camera will be available in silver, black, red and blue this February for about $170. * The W310 camera will be available in silver, black and pink this March for about $150. * The S2100 camera will be available in silver, black and orange this February for about $120.

Check out the New Issue of DP!

The new issue of Digital Photographer features profiles on top photographers, including renowned night/low-light photographer, Jill Waterman, and fine art photographer, David Julian. The issue also features hands-on reviews of new D-SLRs, compact cameras and camcorders,  including: The Canon Rebel T1i, the Sony A330, the Olympus Stylus Tough-8000, the Sigma DP-2 and the Sony HDR-XR520V. Also, check out reviews of the latest optic swap system from Lensbaby and Nik's Dfine 2.0 noise-reducing software. Brush up on your understanding of focal length with a Back to Basics article and learn about special effects in video production.

Of course, there are always the columns you love: Digital Insider, Exposure and Inside the Image, which features the work of a DP reader. Learn how your photograph could be featured in the next issue here. We look forward to your feedback on the new issue, and as always, you can catch us on Twitter for up to the minute photo world news and Facebook for photo community discussions.

Continuing the Discussion: The Future of Point-and-Shoot Cameras

photo © Stefan Baudy (Flickr creative commons)

UPDATE: In order to get several perspectives on our discussion about the future of point-and-shoot cameras (see original post about the topic below),  I approached Ed Lee, Director of Consumer Imaging Services Group for InfoTrends to get his "insider's" take on the issue. He had a lot of great insight, and some very explicit views about the digicam VS camera phone questions we raised, which would be interesting to both people in the camera manufacturing business and camera consumers. Here's what Ed had to say:

"Point and shoots will continue to hold a strong position in the digital camera market. Camera phones will co-exist. While some people will decide to forego a digital camera and just use the one on their phone, others will be inspired by their camera phone photography to go out and buy a digital still camera. As for sophistication, digital still cameras will continue to offer better features than camera phones because they are dedicated devices and do not have to make compromises because of other product constraints. They also continue to work hard at staying one step ahead of camera phones, for instance, digital still cameras offer 14 MP resolution today and camera phones are just getting into the 5 MP range. Digital cameras have a good flash, which when used drains the battery, something that phones cannot afford to happen, if people want to still use the phone function and have a long idle time between charges. Decent 10 MP digital cameras can be purchased for well under $100 now, so in many instances, the up charge to buy a more fully-featured camera phone will far exceed what an entry-level digital camera will cost. So besides the integration feature, some will not see the benefit of paying the extra money. 5 years from now, it may not matter what device you use to capture the image. The key will be what can you do with the image after capture. That is where the real value begins."

Now we want to hear what you have to say about this topic. Do you think Ed Lee's predictions are correct? Do you see yourself continuing to use digital point-and-shoot cameras down the road even as your cell phone's camera advances it's technology? Comment below or join the discussion at the DP Facebook Page.

Original Post:

As fans of both the art of photography and the complex tools that help us to capture images--namely cameras--we at Digital Photographer would like to pose a question:

What do you think the future holds for point-and-shoot cameras, when it's possible that in, say, five years time the cameras built into cell phones will meet the level of shooting sophistication of most consumer level digicams? Will point-and-shoot digital cameras as we know them today become irrelevant or, perhaps, extinct?

So called "instant cameras" have been around on the consumer level since 1948, when the Polaroid Model 95 went on sale (ref. The Impossible Project); and beginning in 1963, the Kodak Instamatic began to make photography accessible to the masses.

As it stands today, there are over 130 new compact digital cameras on the market, offered by Nikon, Canon, Sony, Olympus, Pentax, Samsung, Fujifilm and Kodak, and each of these manufacturers seems to be in a never-ending race to crank out more. Meanwhile, most anyone who owns an Apple iPhone (like myself) would agree that the image quality of the camera feature in the phone is inferior to even the lowest level point-and-shoot digital camera on the market. Sure, the 3MP camera boasts a built-in auto focus (iPhone 3GS) and a tap-induced digital zoom, but most digital cameras being produced by the above named companies come standard with, at the very least, an 8MP image sensor and 3x optical zoom. Oh, and there's also always a little helpful feature called flash, which the iPhone still lacks. But the iPhone does record video as well as stills--something that a large number of the current point-and-shoot cameras on the market cannot also claim.

Join the discussion by posting a comment with your thoughts here, or at the DP page on Facebook.