Pentax Announces Rugged and Compact Optio WG-2 Camera

Pentax has just announced the latest in their longstanding lineup of rugged compact cameras. The WG-2 is waterproof (to 40 feet), dustproof and shockproof (from drops up to five feet), and it features a a 16-megapixel backlit CMOS image sensor.It also shoots full HD (1080p) video. It also features a 3-inch 460K dots LCD and a 5-25mm 5x optical zoom lens.

The Pentax WG-2 will be available in March for $349.95, while a GPS model, the WG-2 GPS, will be priced at $399.95.

(Pentax)

Pentax Announces K-01 Mirrorless Interchangeable Lens Camera

Pentax today announced the K-01 interchangeable lens camera. Right off the bat it's worth noting that unlike other manufacturers' forays into the compact ICL system market (and there are now several, many of whom are years ahead of Pentax in this genre), the Pentax K-01 is compatible with Pentax K-mount lenses, which means that your arsenal of K-mount lenses won't be rendered useless if you get into the new system. This feels like a classic Pentax move to me; they've always seemed most interested in offering loyal shooters the best ways in which to capture the world, frame by frame. That being said, the camera does come in a kit option with the new Pentax DA 40mm F/2.8 XS "unofficial" interchangeable standard lens, which Pentax claims is now the world's thinnest interchangeable lens.

The K-01 also looks quite different than other cameras in its genre. Having been designed by acclaimed London-based designer, Marc Newson, it features an eye-catching pop of yellow on its bubbly little body. (If the bold yellow is too much for you, the camera also comes in black or white.) Pentax is calling the camera more than a photographer's tool; it's also a design object. And while this particular aesthetic might not be my favorite, the design junkie in me can definitely appreciate the collaboration.

But what matters most is the guts of the camera, because it needs to take inspiring photos, not just look interesting hanging from your neck. The K-01 features a 16-megapixel APS-C sized CMOS image sensor, a 3-inch 920K dot LCD display, an ISO range of 100-25600, and shoots full 1080p HD video.

The K-01 will be available in March for $749.95 (body only) or $899.95 (with DA 40mm XS).

(PENTAX)

PENTAX Announces Limited Edition 645D Medium-Format DSLR Kit

PENTAX has just announced the availability of the limited edition 645D medium-format DSLR camera kit, including a stylish and eye-catching lacquer-finished body, leather strap, body mount cap,center-spot-matte focusing screen and chic wooden box. The 40-megapixel camera, first announced last year, is being called Camera Grand Prix Japan's "Camera of the Year." The limited edition 645D will be built-to-order, with a minimum four month delivery period from the date the order is placed.

Hands-on with PENTAX Optio RS1500

PENTAX has just announced the Optio RS1500 second generation customizable pocket cam. The 14-megapixel RS1500 features a 3-inch LCD, a wide 4x optical zoom lens (27.5-110mm) and a thin, lightweight body. This cosmetically customizable digital camera features a removable PENTAX-original faceplate system, which allows you to match the camera to your unique personality. Choose from ten pre-designed skins, or "download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software from www.pentaximaging.com and use the digital designer to import a photo or digital image and save a skin as a PDF for printing on a color printer."

When I got a sneak peek, hands-on look at the Optio RS1500 at CES earlier this year, I was impressed by the upgrades made to the interchangeable skin system. Rather than requiring a tool to switch out the faceplate, the new camera makes it as simple as possible to customize the camera. With the new screwless design, the skin is secured by the interchangeable lens ring snap (which comes in your choice of either orange or black), that easily pops on and off when you want to customize your digicam. This struck me as a great gift idea, especially given the camera's budget price for those specs. The PENTAX Optio RS1500 will be available in April for $149.95. See the full press release from PENTAX below.

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From PENTAX:

Golden, CO. (March 16, 2011)…PENTAX Imaging Company announced the infinitely customizable Optio RS1500 digital compact camera. The new PENTAX Optio RS1500 is easy to use and easy to dress to match the personality and style of its owner. This cosmetically customizable digital camera features a new removable PENTAX-orginal faceplate system featuring a no-hassle screwless fateplate design and interchangable lens ring snap (choice of orange or black included) to hold custom skins of any personal choice or design. Now, users may change the camera’s appearance in three easy steps without the need for additional tools.

The design possibilities for the Optio RS1500 are infinite. Owners may skin this newest Optio to match an event, a sports team, a milestone, a corporate identity, a season, and so much more. There are a couple of ways to personalize the PENTAX Optio RS1500: 1) Immediately dress the camera in a choice of 10 skins with contemporary designs that ship with the product simply by adding a skin, replacing the faceplate panel, and snapping on the lens ring. 2) Visit the PENTAX SKINS Gallery at www.rs.pentaximaging.com or download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software from www.pentaximaging.com . Use the digital designer to import a photo or digital image and save a skin as a PDF for printing on a color printer.

Besides a unique, completely customizable design, the Optio RS1500 features 14 megapixels, a large three inch LCD monitor, a high-performance 4X optical zoom lens covering 27.5mm wide angle to 110mm telephoto and simple, user-friendly operation. Encased in a lightweight body about the size of a credit-card, the Optio RS1500 is compact enough to carry anywhere. Available in pearl white or silver, this latest PENTAX Optio will ship in April 2011 at $149.95 USD.

PENTAX Announces Stylish New Optio S1

PENTAX has just announced the chic new Optio S1 digital camera. I was lucky enough to get a sneak peek at this stylish little number during CES in January, and was very impressed with not only its looks but its specs, as well as my test shots. The UI of the slim S1 was really intuitive, even with most of the controls are tucked inside the digital menu to eliminate clutter on the sleek camera. The S1 is PENTAX's first compact digicam to feature built-in High Dynamic Range (HDR) mode, and also boasts a nice, wide 5x optical zoom lens (28-140mm).

The PENTAX Optio S1 is available for pre-order now on the www.pentaxwebstore.com for $199.95. More information from PENTAX below.

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From PENTAX:

GOLDEN, CO (March 2, 2011): PENTAX Imaging Company announced the PENTAX Optio S1 digital compact camera with advanced, easy-to-use features and an eye-catching, gem-like finish. Available in striking Chrome or a glossy Black or Green, the Optio S1 is a fashionable and elegant digital camera with an ultralight body featuring:

- A high resolution 14 megapixel sensor for exceptional image detail. - Wide angle 5X optical zoom lens (28-140mm) for flexible image framing. - Ample 2.7 inch LCD for easy capture and playback of images and video. - Sensor-shift PENTAX Shake Reduction (SR) system for sharp low light and telephoto images. - Widescreen 720p HD video capture. - Powerful PENTAX Auto Picture mode for set-it-and-forget-it shooting convenience. - Fast Face Detection, Smile Capture, and Blink Detection for perfect portraits. - High Dynamic Range (HDR) mode for outstanding detail in wide exposure images (new to PENTAX digital compact cameras). - PENTAX infrared remote control (remote purchased separately).

With meticulous attention given to every design detail, the ultra-compact Optio S1 is the perfect choice for digital photographers who want a very capable, yet elegant and classy, digital camera. The PENTAX Optio S1 is available for pre-order now on the www.pentaxwebstore.com.

The PENTAX Optio S1 aluminum alloy housing is available in three high-quality finishes including a mirror-finish Chrome, or a high gloss Black or Green. Each model features a color coordinated lens barrel and translucent control buttons, as well as laser-engraved logos and feature descriptions on the front panel. The meticulous design detail of the Optio S1 makes it a digital camera that doubles as a fashion accessory.

Versatile 5X optical zoom lens with 28mm wide-angle coverage The ultra-compact Optio S1 features an 5X optical zoom lens covering focal lengths from 5mm to 25mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto) that may be used for a wide variety of subjects and scenes including landscapes, architecture, group portraits in confined spaces, and tightly cropped snapshots taken from a distance. An Intelligent Zoom function allows even tighter zooming in on the subject, extending the digital zoom range up to 33.5X with no loss of image fidelity.

Exceptional image quality With exceptional image resolution of 14 effective megapixels and an advanced imaging engine with a high-performance PENTAX zoom lens and a mechanical Shake Reduction (SR) system, the Optio S1 delivers brilliant, high-quality images with well-defined details even when enlarged to poster size. Triple Shake Reduction (SR) image stabilization technology to prevent image blur Sensor-shift SR: The Optio S1 offers and advanced sensor-shift SR mechanism for sharp, blur-free images even when shooting telephoto shots, sunsets or indoor scenes in incident light. The camera compensates for camera shake up to approximately three shutter steps. High-Sensitivity Digital SR*: The Optio S1 automatically raises the sensitivity as high as ISO 6400 for higher shutter speeds to minimize the adverse effects of camera shake and subject movement when shooting still images in low-light conditions. * When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels). Movie SR*: During movie recording, the Optio S1 can prevent blurry images and annoying camera shake by using Movie Shake Reduction. * When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

High-quality, widescreen HD movie recording with dedicated REC button The Optio S1 captures detailed movie clips at 16:9 high-definition TV resolution (1280 x 720 pixels)* at a frame rate of approximately 30 frames per second. A new, dedicated Movie REC button positioned on the back panel initiates movie recording from any shooting mode without delay. * When the Optio S1’s AV output terminal is used, movie clips are output at standard definition. If the user wishes to play back movie clips in high definition (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

Advanced, user-friendly Auto Picture mode for hands-off selection of the best shooting mode The Optio S1 features the PENTAX-original Auto Picture mode that automatically selects the most appropriate shooting mode for a given subject or scene by accurately and instantly accessing all photographic conditions affecting the subject or scene. This set-it-and-forget-it mode detects 14 different subjects and scene types including people, landscape, blue sky, sunset, and more. The mode instantly optimizes all camera settings such as sensitivity and shutter speed for the quality images for the type of subject and scene identified.

Upgraded face detection for greater convenience A new-generation Face Detection AF & AE function instantly and accurately detects the subject’s face in the image field and a Natural Skin mode reproduces natural, healthy skin texture.

Creative digital filters and tools The Optio S1 offers nine digital filters, including Toy Camera and Retro, to add various creative visual effects to recorded images without a computer. A new Miniature filter converts any scene into an image full of miniatures, and an HDR filter (first ever on a PENTAX compact) produces images with outstanding exposure detail in wide exposure situations.

Additional features • Wireless remote shooting using an optional PENTAX infrared remote control • Large 2.7-inch color LCD monitor with approximately 230,000 dots for easy viewing of images and menus • In body recharge system for simple and convenient, cellphone-like battery recharging • Compatibility with SDXC memory cards for recording of high-quality images over extended hours* • Dynamic Range (D-Range) adjustment to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image • Image viewing, editing and filing software included: ArcSoft MediaImpression 3.0 for PENTAX (Windows version) and MediaImpression 2.1 for PENTAX (Macintosh version) *UHS-speed-class data transmission not available.

PENTAX K-r Review

PENTAX K-r Text and Images by Allison Gibson

Updated & Fuss-Free Entry-Level DSLR

The K-r falls into the PENTAX lineup as an entry-to-mid-range DSLR, most similar to last year's K-x (reviewed here), with upgrades that bring it a few notches up toward the flagship K-7. The 12.4-megapixel K-r comes in red, white or black (I reviewed the red model, which attracted the attention and compliments of plenty of onlookers), and at $849.95 MSRP, the kit includes a DA L 18-55mm f/3.5-5.6 lens.

Although the K-r is in fact feature-packed, there's the sense that the camera is refreshingly gimmick-free and straightforward in its intention to be, first and foremost, a tool for capturing quality images. Its ease of use is just what a photographer might want when making the move from, say, a prosumer compact digicam to the world of SLR shooting.

Design & Ease of Use

PENTAX K-r click thumbnails to enlarge

Despite its compact size and plastic body construction (the lens mount is stainless steel), the K-r feels like a serious piece of equipment in-hand; it is heavy enough to feel sturdy and yet light enough to hang from your neck for extended periods. Note that's ever so slightly larger than the petite K-x. Another feature to make the shooting experience feel undoubtedly professional is the loud, satisfying click of the shutter release. The layout of menu buttons, the big wedge of a handgrip, the contoured thumb grip on the back, and the placement of the shutter release all align for shooting comfort. The 3-inch LCD with Live View is impressively bright and clear, having been bumped up in resolution from that of the K-x (921,000 dot versus 230,000). And then there's the viewfinder, with its thick rubber padding---especially comfortable when standing with an eye smashed against it for long stretches of time while photographing surfers, as I did. Once again PENTAX has included the green button on the camera---this time right behind the shutter release where it can be accessed quickly and easily---which can be programmed to quick-jump to a feature of the photographer's choice so as to bypass wading through many layers of digital menu.

The K-r shoots stills in JPEG and RAW and 720p High Definition video in .AVI format. Memory records to SD/SDHC memory cards, with the option now for SDXC memory card compatibility via a firmware update. Another smart upgrade is the fact that the camera is Li-Ion battery compatible and can also be adapted to use AA batteries, so that the photographer has flexibility---incredibly important for traveling to a place where you might not have access to outlets for charging.

Performance

Night Scene HDR versus Auto Picture Mode click thumbnails to enlarge

PENTAX has loaded the smallish, stylish K-r with options for advanced shooting---Manual, Program, Sensitivity Priority, Aperture Priority, Shutter Priority---but they have also made it easy to capture in Auto Picture mode and through scene modes tailored for specific shooting situations, such as: sunset, surf & snow, night, and kids & pets for fast-moving subjects. New to the K-r is the built-in Night Scene HDR mode which captures three images, with exposure optimized for dim lighting, to generate a single HDR (High Dynamic Range) image. I actually found that the Night Scene HDR mode worked well in daytime shade, helping me to capture close-up shots of howler monkeys in the jungle of Costa Rica without a disturbing flash. In addition to scene modes, the K-r includes a similar menu of Digital Filters to that of the K-x. In reviewing the K-x last year I was slightly dismayed by the filter that tries to replicate the look of shooting with a Fish Eye lens, and had hoped that an upgrade would be made this time around, but unfortunately that isn't the case. The other filters, Toy Camera in particular, are fun to use.

For shooting action, the fast 6fps burst capture capability was great, and the built-in optional Shake Reduction feature was extremely helpful in snapping sharp shots of fast-moving subjects when I didn't have a tripod. The advanced 11 point SAFOX IX autofocus system tracked the subjects quickly as they sped across the frame, with additional aid from the AF assist lamp.

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Conclusion

Once again PENTAX has produced a stylish, intuitive mid-range DSLR that takes quality pictures, all for a very competitive price. With upgrades including a higher-resolution LCD, built-in HDR capability, faster 6fps capture, and an advanced autofocus system---all for under $900, including the lens (found for less than MSRP elsewhere), the K-r is a serious piece of equipment to consider as a first DSLR or even an upgrade.

Pentax K-r

• MSRP:
• $849.95 (comes with a DA L 18-55mm lens)
• Size/Weight:
• 4.9”W x 3.8”H x 2.7”D; 19.7 oz., loaded
• Image Sensor:
• 12.4-megapixels, CMOS, 23.6 x 15.8mm
• Maximum Resolution:
• 4288 x 2848
• Still Recording Format:
• RAW (PEF, DNG), JPG (EXIF 2.21), DCF 2.0 (design rule for camera file system), DPOF, Print Image Matching III Movie (compression): AVI (motion JPG)
• Video Recording Mode:
• HD: 1280x720 (16:9) at 25fps in .AVI format
• Memory:
• SD/SDHC
• Display:
• 3-inch TFT color LCD (921,000 dots), wide angle, Live View; Optical Viewfinder (96% Magnification)
• Exposure Modes:
• Program, Sensitivity Priority, Shutter Priority, Aperture Priority, Metered Manual, Video; AutoPicture, Portrait, Landscape, Macro, Moving Object, Night scene portrait, Flash off; Scene modes: Night scene, Surf & Snow, Food, Sunset, Kids, Pet, Candlelight, Museum, Stagelight, Night snap, Night scene HDR

• Sensitivity:
• ISO 200-12800, expand to 100-25600
• Exposure Metering:
• TTL open aperture, 16 segment metering Sensitivity range: EV 1-21.5 (ISO 200, 50mm F1.4); Multi-pattern, center-weight, spot
• Special Features:
• Built-in pop-up flash, Live View, Face Detection, Creative Filter Modes (Toy Camera, Monochrome, Retro, Color, High Contrast, Soft, Extract Color, Star Burst, Sketch, Water Color, Pastel, Miniature, Slim, HDR, Posterization, Base Parameter Adjustment, Custom)
• Lens Mount:
• PENTAX KAF2 bayonet stainless steel mount; Usable lenses: PENTAX KAF3, KAF2, KAF, KA (K mount, 35mm screwmount, 645/67 med format lenses useable w adapter and/or restrictions)
• Provided Accessories:
• Li-Ion Battery D-LI109, Battery Charge Cradle K-BC109, AC Plug Cord, USB Cable I-USB7, Strap O-ST53, Hotshoe Cover FK, Eyecup FQ, Body Mount Cover, Software CD-ROM S-SW110
• Power Source:
• Rechargeable Li-Ion battery D-LI109, AA BATTERY HOLDER D-BH109 (optional) for 4X AA
• Contact:
• pentaximaging.com

Digital Photographer's Pentax K-x DSLR Giveaway!

UPDATE: Congratulations to Dianne, the winner of the PENTAX K-x DSLR!

You can view the official results page of the giveaway drawing via the third-party site, random.org, here: http://www.random.org/draws/details/?draw=3650

Digital Photographer is giving away a chocolate PENTAX K-x D-SLR camera kit with DA L 18-55 lens to one lucky photographer (a $649.95 value). Enter now for your chance to win!

About the PENTAX K-x:

Choose a camera that redefines the entry-level digital SLR category. The PENTAX K-x offers high-end features including Live View, HD video and photographic performance that challenges higher class models. For more information see DP's review of the PENTAX K-x here.

- 12.4 megapixel

- 2.7 inch LCD

- Widescreen HD 720p video at 24 FPS

- Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds

- PENTAX PRIME II image processing engine

- Creative Processing and Filter Modes

- HDR Image Capture

How to Enter:

Beginning at 12:00 pm (noon) Pacific Time on Wednesday, October 6, 2010, there are two ways to enter the giveaway. You may do either or both (one time each).

1. Leave a comment on this post telling us what you like about the PENTAX K-x.

2. Spread the word about our giveaway on Twitter. Here’s a suggested tweet, but you can be creative: Win a PENTAX K-x DSLR camera  from Digital Photographer! http://bit.ly/dDdCwR (or re-tweet one of DP's tweets about the giveaway: twitter.com/digiphotomag). In order for your tweet to count as an entry, you must then leave a comment on this post with a direct link to your tweet.

Please note that if you choose to enter using both methods, you need to post two separate comments on this post (one comment for method #1 and one comment for method #2).

A winner will be chosen at random—via random.org.

Rules:

No purchase required to enter. Winner of the giveaway will be awarded a Chocolate PENTAX K-x DSLR camera  with an estimated retail value of $649.95 dollars. Giveaway is open to legal U.S. residents 18 or older residing in the 50 United States (includes DC). Void where prohibited. Employees (and their immediate families and households) of JMillerMedia are not eligible. Digital Photographer giveaway winners from the past six months are not eligible. Giveaway entries will be accepted until Wednesday, October 27 at 12:00 pm (noon) Pacific Time. Winning entry must provide a valid email address (Digital Photographer will never sell or rent your email to third parties). We will notify the winner by email on or before Thursday, October 28, 2010. The winner will have 72 hours to respond to us with their name and valid U.S. mailing address. If this information is not received within 72 hours, a new winner will be chosen. Odds of winning depend on number of entries received. Sponsor: Digital Photographer

Pentax Announces K-r D-SLR

Pentax just announced the brand new K-r D-SLR. The new camera follows last year's K-x (reviewed here) and features some significant upgrades, including: a large 3-inch LCD, high sensitivity 100-25600 ISO range, widescreen 720p HD video at 25 fps, a maximum 1/6000 second shutter speed, and a versatile dual-power-source design---which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power---among other things. The 12.4MP CMOS sensor D-SLR will be available in October for $799.95 (body only), $849.95 (K-r Lens Kit w 18-55), $899.95 (K-r Double Lens Kit w 18-55, 50-200), $999.95 (K-r Double Lens Kit w 18-55, 55-300). More info from Pentax below.

From Pentax:

GOLDEN, CO. September 8, 2010…PENTAX Imaging Systems Division has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Key features of the PENTAX K-r that are new or have been improved upon from the most recent entry to mid-level PENTAX DSLR models include: - Three stylish color choices include traditional black, the new classic white, and PENTAX red reflect any owner’s personal style. - Large 3 inch LCD with 921,000 dots of resolution. - Faster high speed 6 FPS framerate that captures 25 images in a single sequence. - A maximum 1/6000 second shutter speed. - Viewfinder focus point indicator. - Improved in-camera HDR image capture including a Night Scene HDR mode. - High sensitivity 100-25600 ISO range with improved noise performance from the new 12.4 megapixel CMOS sensor. - Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109). - Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices (includes a match-game between two PENTAX K-r’s).

Other important features of the new K-r models include: - Widescreen 720p HD video at 25 FPS. - PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX lens ever made - Dust Removal mechanism, to shake dust off the CMOS image sensor. - Highly responsive and accurate 11 point SAFOX IX autofocus system with dedicated AF assist lamp. - Wide range of in-camera image processing and special effects filters.

With a highly portable, compact and lightweight body in a choice of colors, the K-r holds appeal for busy parents, family memory-keepers, travelers and anyone who reflects personal style in all their pursuits including their journey into photography or videography as a skill or hobby. The PENTAX K-r digital SLR will ship in October 2010 for as follows:

K-r Body Kit: $799.95 USD

K-r Lens Kit w 18-55: $849.95 USD

K-r Double Lens Kit w 18-55, 50-200: $899.95 USD

K-r Double Lens Kit w 18-55, 55-300: $999.95 USD

PENTAX also announced the smc PENTAX DA 35mm F2.4 AL, standard lens designed exclusively for use with PENTAX digital SLR cameras. This new lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses.

The PENTAX DA 35mm F2.4 AL lens also will ship in October for $219.95 USD.

Pentax Optio I-10 Review

Pentax Optio I-10 Review Text and Photos by Allison Gibson

Retro Cool Compact

Similar to the white Pentax K-x D-SLR, the white Pentax Optio I-10 compact camera is eye-catching and envy-inducing—a beautiful object in the hand of the photographer. Weighing only 5.4-ounces, and measuring 1.1-inches thick, this ultra compact point-and-shoot is light and slim. And with the charming retro look of its pearl white body, the I-10 (which also comes in black) has style.

What’s Old is New

Because so many point-and-shoot cameras share similar specs and price points, manufacturers sometimes try to attract consumers by setting their cameras apart with style. Most camera makers opt to go the route of sleek and futuristic for these compacts, but Pentax has taken a look back for their style cues—back to the once beloved Pentax Auto 110 film camera. The new Optio I-10 (notice the homage to the past even with the name?) is styled after its elder—with a digital face-lift of course. At PMA in February, I had the chance to check out the old and new side by side, and the similarity is staggering. Both fit right in the palm of your hand. With the popularity of all things vintage in photography right now, such as the Hipstamatic iPhone app and resurgence of Pinhole photography, the I-10’s retro cool looks are right on trend. But how does it fare as a contemporary camera?

Beyond the Beauty

With a 12.1-megapizel CCD sensor and offering 5x optical zoom, the I-10 features much of what consumers want in a slim and stylish point-and-shoot. The 5-25mm (28-140mm equivalent) f/3.5-5.9 PENTAX zoom lens does offer a less than desirable aperture range, however. The camera’s 2.7-inch LCD screen—with a 16:9 widescreen aspect ratio—is quite bright, even in direct sunlight. Though a 3-inch screen is ultimately more desirable for framing, it would have caused the camera body to be larger, and one of the I-10’s most celebrated features is its petite size.

Shooting Modes and Special Features

The I-10 features a host of subject and setting-specific shooting modes, which are accessed at the touch of the “Mode” button on a four-way D-pad to the right of the camera’s LCD. It is convenient that Pentax has chosen to not bury this menu deep in a digital folder somewhere because most users of this point-and-shoot will opt to swap modes fairly often, as the shooting environment changes from, say, Surf and Snow to Night Scene. Also included among the 24 shooting modes are: Auto Picture, Program (which allows slight tweaks to Auto such as white balance and exposure compensation), Portrait and Digital Shake Reduction (SR). There is also a mode called Digital Wide, which stitches together two pictures to create a wider image. This is not to be confused with Digital Panorama mode, which stitches together more than two images taken with the camera to create a panoramic photograph.

In addition to the point-and-shoot friendly shooting modes, there are a few features that are meant to assist in quality image capture. Another of the four-way D-pad choices takes you directly to a Focus Mode menu, where you can choose from among: Standard, Macro, Super Macro, Pan Focus, Infinity and Manual. To help the photographer avoid taking blurry pictures in challenging lighting conditions, the I-10 features a mechanical sensor shift Shake Reduction system. The Optio I-10 also features High Definition video (720p at 30fps) in .AVI format.

Interface

As I touched on above, there is a four-way control on the back of the camera, located to the right of the LCD, and owing to its petite size, there is room for few other manual controls on the body. A playback button and a button for Smile Capture and Face Detection are found above the four-way D-pad. Pentax’s “Green Button,” which is also found on the Pentax Kx, allows for a customizable quick-jump to a specific menu feature—I set it to EV Compensation. The button also doubles as the trash option when reviewing images in playback mode. To the left is the Menu button, where a fairly straight-forward set of options is presented in lists. At the top of the camera, we find the on/off button, shutter release and zoom toggle.

Beyond the D-SLR-like looks of the I-10, it carries over the feel of one in a small but important way with the raised hand grip on the front of the camera and the “leatherette” texture in the same place. I find that too many ultra compact digicams are hard to get a comfortable handle on, with their sleek body designs and slick plastic cases. The I-10 feels a lot more secure in-hand than most due to the small details of the grip and texture.

Performance

I did the bulk of my test shooting outside on a sunny day at a farmer’s market, and found that this was the ideal shooting condition for the I-10. It does well handling detail in bright spots and shadows, and focuses quite quickly on still objects in good lighting. In Auto Picture mode, with the Standard Focus option, I was able to get close-up shots with shallow depth-of-field, as it “took the guesswork out of photography” for me, as they say, reverting automatically to f/3.5 and ISO 80 to capture food displayed at a seller’s stand. When I shot the food that was inside of my farmer’s market tote, it punched up to ISO 800 in Auto mode and still maintained low noise. The results of photographing moving subjects in difficult lighting conditions were less consistent, however. At a fashion show in Malibu (a prime environment for showing off the stylish little digicam, by the way), the I-10 had some trouble tracking the fast-moving runway models under the inconsistent catwalk lighting.

The Price of Beauty

The I-10’s price that has been raising a few eyebrows since its January announcement, though I have to note that at $299.99 $249.99 (updated price) (MSRP) it’s not outrageous. People seem to expect to get everything they ever dreamed of in a camera these days for less and less money. All said, it is in the same ballpark as—or even less expensive than—some digicams with comparable specs. But I don’t like to play the spec-by-spec comparison game. It’s best to get your hands on a camera, get your eye to the viewfinder (or fixed on the LCD in this case), to judge whether it’s worth your money. You’ll need to weigh the limited aperture range against the stylish looks and ultra compact portability; the less consistent capture of moving subjects in difficult lighting against the impressively low-noise capture at higher ISOs when shooting still objects. In my estimation, the Pentax Optio I-10 packs an intuitive UI, HD video and a good zoom into its ultra compact and portable little body. Your major decision might come down to whether or not you want to commit to the camera’s unique retro look.

Pentax Optio I-10

• MSRP:
• $299.99 $249.99 (updated price)
• Size/Weight:
• 4.0”W x 2.6”H x 1.1”D; 4.7 oz. loaded
• Image Sensor:
• 12.1-megapixels, CCD
• Still Recording Format:
• JPG
• Memory:
• SD/SDHC, 26.7MB internal
• Display:
• 2.7-inch LCD (230,000 pixels)

• Video Recording Mode:
• 1280x720 (30/15fps); 640x480 (30/15fps); 320x240 30/15fps in .AVI (Motion JPG) format
• Image Stabilization:
• Still: Sensor-Shift SR, Pixel Track SR, Digital SR (ISO 3200-6400 5M or 3.8M) Movie: Movie SR
• ISO Equivalent:
• Auto: 80-800, Digital SR 80-6400 (ISO 3200-6400 at 5M or 3.8M) Manual: 80-6400 (ISO 3200-6400 at 5M or 3.8M)
• Power Source:
• Rechargeable Li-Ion Battery D-LI92
• Contact:
• www.pentaximaging.com

Pentax Announces Optio W90

Pentax has just announced its latest Optio W-series rough and compact camera---the W90. This thing is seriously tough looking and feeling (I got my hands on it in a sneak preview at PMA), and has some major upgrades from the previous W line models, including a more rugged appearance (complete with attached carabiner for clipping the cam to your body as you scale mountains) and Digital Miscroscope Mode with LED lighting. The LEDs are bright too. When you take super close up shots in Macro or Digital Microscope modes, you tend to shadow the small objects you're trying to capture, but with this triangle of three bright lights shining directly onto the subject you combat that shadow. This 12MP camera is waterproof up to 20-feet, shockproof up to 4-feet, coldproof to sub-freezing temperatures and includes Eye-Fi wireless SD memory card connectivity. The Optio W90 will be available in April for $329.95.

From Pentax:

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear. Adventure photography doesn’t get any better than this. The rugged Optio W90 offers photographic performance, innovative features and style that surpass other outdoor compact digital cameras now available on the market.

• Waterproof to 20 feet for reliable underwater photography
• Shockproof to 4 feet withstanding the rigors of extreme use
• Coldproof to sub-freezing temperatures for use in wintery, snowy activities
• 12.1 megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
• Digital Microscope mode with LED lens lighting perfectly captures the smallest and closest macro subjects as near as 1cm from the camera
• Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube. (Eye-fi cards sold separately.)
• Large 2.7 inch LCD with 16:9 widescreen aspect ratio that is easy to view in strong light or underwater
• Capture movies in widescreen 720p HD video at 30 frames per second
• An HDMI port plays back beautiful high resolution imges and video on HDTV’s
• Advanced Pixel Track Shake Reduction captures blur-free images in any lighting
• Fast Face Detection, Smile Capture, Blink Detection, and processing modes specifically designed for portraiture, and new Pet Recognition captures up to 3 pre-programmed pet faces in memory
• Infrared remote control compatibility with new waterproof Remote Control WP, as well as other PENTAX infrared remotes
• Autofocus assist lamp helps to quickly and accurately focus, even in challenging lighting

Pentax Announces X90 Megazoom Camera

Pentax has just announced the new X90---a compact camera with a D-SLR-like body and a 26X megazoom, super-telephoto lens (26-676mm equivalent). It also boasts a 12MP image sensor and triple shake reduction technology, as well as Eye-Fi wireless SD memory card connectivity. The X90 will be available in April for $399.95.

From Pentax:

GOLDEN, CO. (February 24, 2010)…PENTAX Imaging Company announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far.

Other important features of the PENTAX X90 include:

12.1 megapixel sensor, ideal for large prints or cropping flexibility

2.7 inch LCD with anti-reflection coating or electronic viewfinder with new diopter adjustment for composing and playback of images and video

Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online sharing site such as Picasaweb, Flickr, Facebook and YouTube. (Eye-fi cards sold separately.)

HDMI port plays back beautiful high resolution images and video on HDTVs

A perfect blend of digital compact and SLR technology including powerful automatic operation or creative manual and priority modes

Triple Shake Reduction technology includes a high quality mechanical sensor-shift SR mechanism, Digital Pixel Track and high ISO SR, and Movie SR

High speed continuous shooting up to 11 frames per second

Fast Face Detection technology quickly finds up to 32 faces

Powerful, lightweight Lithium Ion battery and improved power efficiency.

PMA '10 Sneak Peek

A day before the PMA show officially opens here in Anaheim, the press gets a "sneak peek" at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that's similar to that of the pro level D3s D-SLR---which I also got to check out.

New from GE (General Imaging) is a line of super automatic point-and-shoot digicams---meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that's what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they're geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.

The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro's SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they've made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.

Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.

Pentax Announces Three New Cameras

Pentax's new 12.1MP Optio I-10 seems to have taken its style cues from Leica, the way Sigma's DP2 and Olympus' E-P2 recently have---conjuring the classic film SLRs.  Also announced were the equally retro looking 12.1MP Optio H90 and the super affordable 10MP Optio E90.

From Pentax:

PENTAX Imaging Company announced three new digital cameras with designs so unique that not one can be labeled as “just another silver digital camera.” Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of film SLR cameras.  This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel  high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS.  For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system and improved Pixel Track Shake Reduction technology for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats.  The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

PENTAX also announced the Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event.  Developed with the concept of “functional beauty” in mind, the fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes.  This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor,  and widescreen HD video capture at 720p and 30 FPS.  Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits.  The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95. Both the PENTAX Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.

The latest model in the easy-to-operate, affordable Optio E series is the PENTAX Optio E90.  Priced at just $99.95 USD, the Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip.

Pentax K-x Review

Text and Photos by Allison Gibson

An Intuitive Entry-Level D-SLR with Surprising Features

Walk down the street with the white Pentax K-x D-SLR in hand, and you’ll likely attract the attention of enthusiastic strangers who will stop in their tracks to ogle the camera, or even shout compliments from across the street. But even beyond its eye-catching looks (it also comes in black and a limited edition red or navy blue color), the K-x is attractive to a large number of consumers because it offers the market an affordable entry-level D-SLR with High Definition video recording and a built-in HDR processing feature. Because the $650 MSRP includes the body and kit lens, the Pentax K-x is more affordable than many new entry-level D-SLRs, including the Nikon D5000 ($630, body only) and the Canon EOS Rebel XSi ($699, kit).

An Ideal Entry-Level D-SLR

Camera manufacturers have begun to hone in on a growing, and long ignored, demographic: the Pro-Amateur, or “Prosumer.” This photographer finds the typical point-and-shoot digicam lacking in features, but isn’t yet ready to move on to a pro-level D-SLR. The Pentax K-x might offer perfect entrée into the SLR world because it boasts a few of the advanced features of its big sister, Pentax’s flagship D-SLR, the K-7, yet it also offers features like Auto Picture and Scene Modes, which are typically found in many consumer-level compact cameras.

We tested the K-x with its kit lens, the limited edition white, weather resistant DA 18-55mm f/3.5-5.6. While shooting, we focused on how the camera could introduce D-SLR photography to those new to it by experimenting with features that might serve as good learning tools—shooting with capture modes like Shutter and Aperture Priority, and shooting in RAW+ mode for more control of exposure in processing.

The K-x’s 2.7-inch LCD features Live View, which people used to point-and-shoot cameras have come to expect, but the feature is only now becoming common in D-SLRs. The LCD also has adjustable brightness and Face Detection Auto Focus for up to 16 faces. The optical viewfinder is small, offering only 96% coverage, but is still preferable to the LCD for composition.

At 4.8-inches wide by 3.6-inches high, and weighing only 20.5 ounces fully loaded, the camera is easily light and compact enough for one-handed shooting, and won’t weigh you down when it’s around your neck for long periods of time. The grip is substantial enough that the camera feels secure in-hand and there is a nice, large space on the back of the camera for the thumb to rest, where it won’t accidentally bump buttons. It seems like a triviality, but that happens too often the way some other manufacturers’ models are set up. The K-x is compatible with every Pentax lens ever produced.

A Full Range Of Features

Replacing the 10.2-megapixel Pentax K2000, the K-x boasts a 12.4MP CMOS sensor with sensor-shift Shake Reduction. One of the major upgrades from the K2000 is the ability to capture widescreen HD videos in 720p resolution (1280x720) at 24 frames per second (fps), and sound with the built-in microphone. Other new, more advanced features are borrowed from the pro-level K-7, including: built-in HDR (High Dynamic Range) image capture, which blends three bracketed images into a single picture for low, mid-range and highlight detail, and also a faster, more responsive11-point wide angle SAFOX VIII auto focus system. The PENTAX PRIME II image processing engine has a fast, 4.7 fps capture speed and a top shutter speed of 1/6000 of a second.

Digital Art Filters

The K-x also offers Creative Processing and Filter modes, which Pentax boasts as offering photographers “the ability to explore artistic freedom through unique special effects.” These digital filter modes appeal to the photographer who is new to shooting with a D-SLR because they offer in-camera effects that a more advanced professional photographer might seek to capture with alternative optics or manual adjustments—rather than through digital manipulation—like for instance, the “Fish-eye” effect.

We’ve seen creative art filters in D-SLRs before, most notably in Olympus’ E-series lineup. As we pointed out in our hands-on coverage of the Olympus E-620 mid-range D-SLR and even the more advanced E-30 D-SLR, built-in creative filters can offer surprisingly stunning results. DP Technical Editor, Tony Gomez, was particularly fond of the “Grainy Film” black-and-white filter offered in both Olympus cameras. However, I wasn’t instantly impressed with many of the digital art filters in the K-x. To begin with, the feature is buried deep within the digital menu options in the camera, which is not the place a major selling-point feature like this should be hidden. There is a “Green Button” on the top of the camera near the shutter, which can be customized to be a quick-jump to any feature in the menu, so I ended up setting it to jump to Digital Filters after growing tired of going through the menu each time I wanted to change the filter. The Digital Filters that the K-x offers are: Toy Camera, High Contrast, Soft, Starburst, Retro, Color Extract, Fisheye, and room for eight Custom options. The Fisheye filter was one that I was initially most excited to try out, however I would hope to see it tweaked for the next generation of this camera because it was less than impressive. There are three levels of intensity that can be set with the filter, though the effects of each did not really resemble the wide, hemispherical results of shooting with an actual fisheye lens—rather the images appeared flat with only an abrupt bulge in the center of the frame. The Color Extract filter was much more successful. The processed images appear completely desaturated save for the one color you set it to focus on (there are six colors to choose from).

Shining in Low-Light

Where the K-x shined was auto focus, which captured moving subjects very well, and in low-light, where it did well capturing low-noise images at higher ISOs. Overall, the Pentax K-x is a feature-rich entry-level D-SLR that has impressive image quality and bonus features such as HD video and HDR capture. The digital filters have the potential in the next generation to be outstanding, though they leave much to be desired for now. The compact design and Auto Picture shooting modes make it attractive to first-time D-SLR photographers, who will learn a lot about D-SLR photography from experimenting with this camera.

Pentax K-x

• MSRP:
• $649.95 (comes with a DA L 18-55mm lens)
• Size/Weight:
• 4.8”W x 3.6”H x 2.7”D; 18.2 oz., loaded
• Image Sensor:
• 12.4-megapixels
• Maximum Resolution:
• 4288 x 2848
• Still Recording Format:
• RAW (PEF, DNG), JPG, AVI
• Memory:
• SD/SDHC
• Display:
• 2.7-inch LCD (230,000 pixels); Optical Viewfinder
• Manual Exposure Control:
• Full manual, aperture-priority, shutter speed-priority, sensitivity-priority

• Exposure Metering:
• Multi-pattern, center-weight, spot
• Special Features:
• Live View, Face Detection, Scene Modes, Creative Filter Modes
• Video Recording Mode:
• 720p/24fps in .AVI format
• Provided Accessories:
• 4 AA Lithium Batteries, shoulder strap, USB cable, Hotshoe cover, Eyecup, Body mount cover, printed manual and a CD-ROM
• Power Source:
• AA batteries
• Contact:
• www.pentaximaging.com

Continuing the Discussion: The Future of Point-and-Shoot Cameras

photo © Stefan Baudy (Flickr creative commons)

UPDATE: In order to get several perspectives on our discussion about the future of point-and-shoot cameras (see original post about the topic below),  I approached Ed Lee, Director of Consumer Imaging Services Group for InfoTrends to get his "insider's" take on the issue. He had a lot of great insight, and some very explicit views about the digicam VS camera phone questions we raised, which would be interesting to both people in the camera manufacturing business and camera consumers. Here's what Ed had to say:

"Point and shoots will continue to hold a strong position in the digital camera market. Camera phones will co-exist. While some people will decide to forego a digital camera and just use the one on their phone, others will be inspired by their camera phone photography to go out and buy a digital still camera. As for sophistication, digital still cameras will continue to offer better features than camera phones because they are dedicated devices and do not have to make compromises because of other product constraints. They also continue to work hard at staying one step ahead of camera phones, for instance, digital still cameras offer 14 MP resolution today and camera phones are just getting into the 5 MP range. Digital cameras have a good flash, which when used drains the battery, something that phones cannot afford to happen, if people want to still use the phone function and have a long idle time between charges. Decent 10 MP digital cameras can be purchased for well under $100 now, so in many instances, the up charge to buy a more fully-featured camera phone will far exceed what an entry-level digital camera will cost. So besides the integration feature, some will not see the benefit of paying the extra money. 5 years from now, it may not matter what device you use to capture the image. The key will be what can you do with the image after capture. That is where the real value begins."

Now we want to hear what you have to say about this topic. Do you think Ed Lee's predictions are correct? Do you see yourself continuing to use digital point-and-shoot cameras down the road even as your cell phone's camera advances it's technology? Comment below or join the discussion at the DP Facebook Page.

Original Post:

As fans of both the art of photography and the complex tools that help us to capture images--namely cameras--we at Digital Photographer would like to pose a question:

What do you think the future holds for point-and-shoot cameras, when it's possible that in, say, five years time the cameras built into cell phones will meet the level of shooting sophistication of most consumer level digicams? Will point-and-shoot digital cameras as we know them today become irrelevant or, perhaps, extinct?

So called "instant cameras" have been around on the consumer level since 1948, when the Polaroid Model 95 went on sale (ref. The Impossible Project); and beginning in 1963, the Kodak Instamatic began to make photography accessible to the masses.

As it stands today, there are over 130 new compact digital cameras on the market, offered by Nikon, Canon, Sony, Olympus, Pentax, Samsung, Fujifilm and Kodak, and each of these manufacturers seems to be in a never-ending race to crank out more. Meanwhile, most anyone who owns an Apple iPhone (like myself) would agree that the image quality of the camera feature in the phone is inferior to even the lowest level point-and-shoot digital camera on the market. Sure, the 3MP camera boasts a built-in auto focus (iPhone 3GS) and a tap-induced digital zoom, but most digital cameras being produced by the above named companies come standard with, at the very least, an 8MP image sensor and 3x optical zoom. Oh, and there's also always a little helpful feature called flash, which the iPhone still lacks. But the iPhone does record video as well as stills--something that a large number of the current point-and-shoot cameras on the market cannot also claim.

Join the discussion by posting a comment with your thoughts here, or at the DP page on Facebook.

The Future of Point-and-Shoot Cameras

As fans of both the art of photography and the complex tools that help us to capture images--namely cameras--we at Digital Photographer would like to pose a question:

What do you think the future holds for point-and-shoot cameras, when it's possible that in, say, five years time the cameras built into cell phones will meet the level of shooting sophistication of most consumer level digicams? Will point-and-shoot digital cameras as we know them today become irrelevant or, perhaps, extinct?

So called "instant cameras" have been around on the consumer level since 1948, when the Polaroid Model 95 went on sale (ref. The Impossible Project); and beginning in 1963, the Kodak Instamatic began to make photography accessible to the masses.

As it stands today, there are over 130 new compact digital cameras on the market, offered by Nikon, Canon, Sony, Olympus, Pentax, Samsung, Fujifilm and Kodak, and each of these manufacturers seems to be in a never-ending race to crank out more. Meanwhile, most anyone who owns an Apple iPhone (like myself) would agree that the image quality of the camera feature in the phone is inferior to even the lowest level point-and-shoot digital camera on the market. Sure, the 3MP camera boasts a built-in auto focus (iPhone 3GS) and a tap-induced digital zoom, but most digital cameras being produced by the above named companies come standard with, at the very least, an 8MP image sensor and 3x optical zoom. Oh, and there's also always a little helpful feature called flash, which the iPhone still lacks. But the iPhone does record video as well as stills--something that a large number of the current point-and-shoot cameras on the market cannot also claim.

Join the discussion by posting a comment with your thoughts here, or at the DP page on Facebook.

Pentax Announces Three New Optio Cameras

Breaking news: PENTAX has just announced three new compact digital camera additions  to their Optio lineup: the waterproof Optio WS80, the 12MP Optio P80 and the 10MP Optio E80. Check out more information on all three cameras after the jump.

GOLDEN, CO. (August 5, 2009)…PENTAX Imaging Company has announced the latest models of two of its most popular, feature-rich, wallet-friendly compact digital cameras.  The ultra-slim and stylish PENTAX Optio P80 digital camera features a lightweight design in three fashionable colors including Black, Pearl, and Mint. The new entry-level PENTAX Optio E80 features a large, easy-to-view 2.7 inch LCD monitor, beginner-friendly controls and high resolution widescreen HD video capture.

PENTAX Optio WS80 10 Megapixel CCD for detailed images, large print sizes, and cropping flexibility. 5X internal optical zoom housed in a slim body less than an inch thick is ideal for vacations or every day adventures. Large 2.7 inch LCD with 230,000 dot resolution for easy composition and playback of still images and video. Waterproof construction can withstand depths up to 5 feet (1.5 meters), protecting against rain, snow, sand, spills, and allowing full underwater photos and video. Capture high resolution, widescreen, HD video up to 720p at a full-speed 30 frames per second. Fast Face Detection technology sees up to 32 faces in as little as 3 one-hundredths of a second for easy portrait photography. Smile Capture automatically takes the pictures when your subject smiles, and Blink Detection alerts you if your subject’s eyes are closed during the exposure. PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR, stabilizing your images and video for beautiful, blur-free results. PENTAX Auto Picture mode automatically selects from 8 shooting modes for beautiful images in any setting. Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting. Fashionable yet functional design is available in 2 bold color options: black with orange, and white with purple.

PENTAX Optio P80

The new Optio P80 is the latest model of the popular Optio P series of digital compact cameras, and features a slim, lightweight body with advanced features including:

·        12.1 megapixel CCD for detailed images, large prints, and cropping flexibility.

·        PENTAX 4X wide angle optical zoom is equivalent to 27.5-110mm focal length.

·        Large 2.7 inch LCD with 230,000 dot resolution for accurate composition and playback of still images and video.

·        High resolution, widescreen, HD video capture up to 720p at a full-speed 30 frames per second.

·        PENTAX Shake Reduction (SR) technology features Pixel Track SR, Digital SR, and Movie SR to stabilize images and video for beautiful, blur-free results.

·        Fast Face Detection technology sees up to 32 faces in as little as 0.03 seconds for easy portrait photography.

·        Smile Capture automatically captures pictures when your subject smiles, and Blink Detection alerts you if your subject’s eyes are closed during the exposure.

·        PENTAX Auto Picture mode automatically selects from eight shooting modes for beautiful images in any setting.

·        Sensitivity up to ISO 6400 boosts shutter speeds to freeze subject movement for blur-free images even in low lighting.

PENTAX improved the Face Detection AF & AE function on the P80 to now capture subject faces from an angle. And, a more responsive version of the Auto-Tracking AF function helps keep an active subject in constant focus. PENTAX Optio E80

The PENTAX Optio E80 comes equipped with a host of user-friendly features and functions to make high-quality digital photography effortless even for first-time digital camera users. These include easy-to-press, large control buttons, the PENTAX original Auto Picture mode that automatically selects the most appropriate shooting mode for a given subject or scene and world-standard AA-size batteries as a power source. Optio E80 features include:

·         10 megapixel CCD for detailed images, large prints, and cropping flexibility.

·         Large 2.7 inch, 230,000 dot LCD for accurate composition and review of still images and video.

·         PENTAX 3X wide angle optical zoom lens is equivalent to 32-96mm focal length.

·         High resolution, widescreen HD video capture at 720p at 15 frames per second with sound.

·         ISO sensitivity up to 6400 speeds up shutter response to freeze subject movement, providing sharp images even in very dim lighting.

·         Easy to read camera menus may be customized with many different language options.

·         Face Detection for perfectly focused and exposed portraits.

Available in the Black, Pearl, and Mint, the Optio P80 will be available in September 2009 at $199.95 USD. Available in Silver or Black, the Optio E80 will be available in September 2009 at $129.95 USD.

Pentax Announces Optio W-80

Breaking news this minute: PENTAX has just announced their brand new, most shock and waterproof digital camera ever, the Optio W-80. It seems the summer's big test for compact camera shoppers is to find out just how fill-in-the-blank proof a camera is. And now PENTAX is offering a strong competitor to the market with the W-80, which can withstand impact from a fall of more than three feet (perfect, since your child will likely drop it at Walley World a few times), and is waterproof to withstand depths of up to sixteen feet (for when the adults ditch said child on the shore and go scuba diving on yet another summer vacation).

The slim, one-inched body camera also boasts 12.1 Megapixels, a 5x optical zoom (equivalent to 28-140mm), a wide angle 28mm lens, a Super Protect coating applied to the zoom lens' mineral crystal cover, a 2.5-inch LCD with anti-reflective coating, widescreen HD movie capture (1280 x 720pixels @ 30fps), Fast Face Detection Technology (sees up to 32 faces in 0.03 seconds), Smile Capture, Blink Detection, Pixel Track Shake Reduction, and  Super Macro Mode.

The Optio W-80 will be available in July for $299.95

Pentax Announces K-7 D-SLR

Breaking news this morning: PENTAX has just announced their brand new flagship D-SLR, the K-7. The manufacturer is already calling the compact, 14.6 Megapixel, weather, dust and cold resistant camera their "most powerful PENTAX ever." Ideal for shooting fast action, the D-SLR features the new PRIME II Image processing engine, which allows for  5.2 frames per second and low-noise image processing, and a top shutter speed of 1/8000 sec. The 921,000 dot resolution 3-inch LCD features Live View mode, and the camera also boasts a 100% field-of-view viewfinder (with 0.92X magnification).

With the K-7, PENTAX is joining the ranks of Nikon by introducing a powerful, compact D-SLR that offers High Definition movie capture. HD movie mode features adjustable quality settings and aperture control, as well as Shake Reduction, and an external microphone terminal for recording stereo sound, and high resolution playback (HDMI port with selectable output resolution: 1080i, 720p, 480p, and auto).

Body only, the K-7 will retail for $1,299.95.

Pentaxian Mark Dimalanta Gives Surf Photography Demo

"Pentaxian" Mark Dimalanta has been giving a presentation on the world of surf photography all week at the Pentax booth at PMA. Mark, a Huntington Beach, CA native, a surfer, and a former doctor, has traveled to the best breaks all over the world to shoot some of the greatest surfers of our time and pay homage to the Hawaiian tradition that now spans the globe.

During his engaging, and often inspiring presentation, Mark intertwines his powerful personal story of following his true passion-- digital photography-- after recovering from a life changing disease, with his expertise in the field of surf photography using Pentax gear. He takes us to the Phillipines with the Pentax Optio W60, proving that you can get great action shots that look like they were shot with a professional D-SLR in a heavy water housing with a compact waterproof camera. Mark admits that he has pushed the tough little W60 to its limit, taking it further than the manufacturer recommended 13 feet, and fully utilizes the 28–140mm lens to get great, wide shots of surfers and the landscapes that surround them. He takes us to the North Shore of Oahu and to his home break south of the Huntington Pier with the Pentax K20D and a variety of Pentax DA star lenses, capturing moments of free surfers and US Open winners. To see more of what Mark is doing as a Pentaxian check him out here, or to see his full portfolio, look here.