Olympus Tough TG-1 iHS Camera was Made for Durability and Performance

Olympus today announced the latest offering in their longstanding tradition of waterproof, shockproof, freezeproof, crushproof and dustproof compact cameras---the Tough TG-1 iHS. Built for durability, the TG-1 iHS is being billed as the toughest Tough model to date; it's waterproof down to 40 feet, shockproof from drops of 6.6 feet or less, freezeproof down to 14 degrees (Fahrenheit), and can withstand being crushed under up to 220 pounds of weight. It features a 25-100mm, f/2.0-4.9 4x zoom lens, and with an available adapter ring ($19.99) you can add a waterproof fisheye ($119.99) or telephoto ($109.99) attachment.

The Tough TG-1 iHS is priced at $399.99, and while the camera body is rugged, a full underwater housing accessory will also be available for $309.99 in July.

(Olympus)

Olympus Announces New Micro Four Thirds Lens for PEN System Cameras

Olympus announced today the M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) lens, which, as a new addition to the PEN lineup, is the first "fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom." The announcement comes at a time of great instability for the manufacturer in the wake of financial scandal. As longtime fans of the brand and its equipment, we're glad to see the launch of an innovative piece of gear.

The new lens has three zoom speeds, achieved by turning the barrel slowly, quickly, or at an intermediate rate, with each speed producing a different effect. Additionally, you have the option to takeover full manual control. Focusing is possible between 8 and 20 inches for close-up shooting in macro mode (there is a macro button on the side of the lens). The lens also features a smooth and quiet motor, which is a bonus for shooting video, combating camera shake and unwanted zzzzzzzz noises in that background of your footage.

The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ will be available in mid-January for an estimated $499.99. More from Olympus below.

From Olympus:

CENTER VALLEY, Pa., December 14, 2011 – Olympus adds to its powerfully simple and growing PEN family with the first fully-compatible interchangeable Micro Four Thirds lens to incorporate an electronic motorized zoom. The M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ (35mm equivalent 24–100mm) delivers smooth, quiet zooming that gives you versatility, portability and maximizes the performance of the Olympus PEN® compact system cameras. The sophisticated new lens has a zoom ratio of approximately 4.2x, allowing photographers to capture anything from detailed, wide-angle group shots to medium telephoto-range images so you can get up close and personal for intimate portraits of children and pets – even indoors. The photographer can control the zooming speed by turning the barrel – slowly for drama, quickly for performance, or at an intermediate rate. Manual zooming is also available for those looking to take full control. In macro mode, which can be set by pushing the zoom ring forward while depressing the macro button on the side of the lens, focusing is possible between 8 and 20 inches for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). The L-Fn (Lens Function) button suspends the autofocusing operation temporarily to avoid unintended focusing on obstacles that appear suddenly between the camera and the subject.

Perfect for brilliant still images and high-definition (HD) video capture, the Movie & Still Compatible (MSC) M.ZUIKO DIGITAL ED 12-50mm F3.5-6.3 EZ has also been enhanced with a linear motor that drives smooth and quiet autofocusing for stress-free shooting.

New lens elements and glass materials ensure the clearest possible imaging performance, and the proven dust and splashproof mechanism originally featured in the Four Thirds SHG (Super High Grade) series lenses is now incorporated for the first time in a Micro Four Thirds System lens. Multiple sealing rings, fitted throughout the lens body, prevent water splashes and dust from penetrating, making the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ a versatile zoom lens for the toughest conditions. U.S. Pricing and Availability M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ: Available Mid-January 2012

Estimated Street Price: $499.99

(via Olympus)

The Future of Olympus "Extremely Dark" in Wake of Financial Scandal

 

Olympus---considered one of the top camera companies in the world---announced today that three of its top executives have been been hiding investment losses for the past two decades. Bloomberg reports that in the wake of the brewing scandal, which included an FBI investigation last month, "The Japanese camera maker’s shares slumped 29 percent yesterday after it reversed weeks of denials that there was any wrongdoing in past acquisitions. The company fired Executive Vice President Hisashi Mori over his role in covering up the losses with former Chairman Tsuyoshi Kikukawa, who resigned last week, and said auditor Hideo Yamada would step down."

So what does this mean for the future of the 92-year-old brand? Reuters quotes ITC Investment Partners chief investment officer Ryosuke Okazaki as saying, "The future of the company is extremely dark," and reports that Josh Shores---the biggest non-Japanese Olympus shareholder, who owns 5 percent of the company---is calling for a replacement of the entire board.

(via Bloomberg, Reuters)

Olympus Announces SP-810UZ: World’s Longest Zoom in a Compact Camera

  Olympus has announced the compact new SP-810UZ digital camera, which they're billing as a perfect travel camera because of its compact size and powerful zoom range. With a wide 42-864mm (35mm equivalent) zoom lens and a 36x optical zoom, the SP-810UZ has "the best zoom performance Olympus has ever delivered," according to the company's product manager. It is also "one of the smallest compact cameras currently on the market with a zoom of 36x." The SP-810UZ will be available in September for an estimated $329.99. See the press release below for more details.

From Olympus:

CENTER VALLEY, Pa., July 27, 2011 – Travelers looking for a camera flexible enough to get up close for beautiful macro images of flowers while exploring exotic islands or to capture the magnificence of the Old Faithful geyser from hundreds of feet away without changing lenses, now have the ultimate camera with the introduction of the new SP-810UZ. Featuring a wide 1:2.9-5.7 24-864mm* zoom lens and a 36x optical zoom, this S-series camera is one of the smallest compact cameras currently on the market with a zoom of 36x**, providing further proof that Olympus lets you capture it all.

“The SP-810UZ is the best zoom performance Olympus has ever delivered,” said Jennifer Schmell, product manager Olympus Imaging America Inc. “No compact camera from Olympus has ever offered such impressive wide-angle zoom performance. As the most powerful camera in Olympus’ ultrazoom category, it succeeds the prestigious SP-800UZ.”

Expert Still and HD Movie Performance From the sidelines of the soccer field to bird-watching on a riverboat, engage AF Tracking technology to lock focus on your fast-moving subjects and keep them in focus, even while they move in and out of the frame. The fast, wide 1:2.9-5.7 24-864mm* zoom lens combined with Dual Image Stabilization, enhanced ISO sensitivity, Shadow Adjustment Technology and TruePic III+ image processor guarantee tack-sharp photos and virtually eliminate blur in high-definition (HD) videos. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

Be Creative and Express More Ten Magic Filters apply your own creative vision to movies and stills for greater artistic freedom. New Miniature Filter narrows the depth of focus and enhances color and contrast to convert your real-life images to look like a magical toy world. The new Reflection Filter adds a reflection to your subject as though it were standing over a glassy, still lake. In 3D-mode, the SP-810UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television. Another creative highlight is In-Camera Panorama, which helps you capture a super-wide angle photo simply by panning the camera across the scene to combine three shots into one inside the camera.

Easy Operation By eliminating time-consuming manual settings, the SP-810UZ frees you to concentrate on your subject. Intelligent Auto Mode recognizes the five most common photo scenarios and automatically optimizes settings such as focus and lighting. Don’t forget the family pet! Activate Pet Detection mode to automatically capture your furry friend’s face when it looks at the camera. The SP-810UZ is also compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Availability The Olympus SP-810UZ will be available in black, starting in September 2011. It will ship with a Lithium-Ion Battery (LI-50C) & Charger, USB Cable, USB-AC Adapter, Audio/Video Cable, Protective Lens Cap w/ Strap, Camera Strap, Quick Start Guide, Warranty Card, Instruction Manual and [ib] Software CD-ROM.

U.S. Pricing / Product Configurations Olympus SP-810UZ Estimated Street Price: $329.99

(via Olympus)

Olympus Announces Three New PEN Interchangeable Lens Cameras

Olympus has announced two next generation cameras in their PEN lineup---the E-P3 and E-PL3 interchangeable lens digital cameras---as well as a new compact PEN: the E-PM1. The E-PL3 comes right on the heels of its predecessor, the E-PL2 (reviewed here), which was only announced at CES in January. The EP3 (pictured above) takes the helm as the new flagship PEN camera, following last year's EP2, with upgrades that include: a 614,000 pixel, high-resolution OLED touchscreen, a reengineered "world's fastest" auto focus with 35 separate focus points, and a new Truepic VI image processor for faster shot-to-shot times. See the full press release, with more info on all three cameras, below.

From Olympus:

CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.

In addition to these great shared capabilities, each new model offers unique features:

 
• PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.
• PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.
• PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.

Superior Image Quality A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.

Blazing FAST AF Speed The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3x3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.

Creative Freedom Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.

In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.

The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.

These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Easy to Use with New User Interfaces, Menu Structures and Button Layouts All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.

All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.

New Lenses and Accessories for Every Shooting Challenge Today Olympus is proud to announce several new Movie & Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie & Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.

 
• M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.
• M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.
• FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.

U.S. Pricing / Product Configurations Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens Estimated Street Price: $899.99

Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens Estimated Street Price: $899.99

Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens Estimated Street Price to be announced

Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens Estimated Street Price to be announced

Olympus PEN E-PL2 Review

Olympus PEN E-PL2: Creative and Compact Interchangeable Lens Camera Text and Images by Allison Gibson

I first got a hands-on look at the Olympus PEN E-PL2 when it was announced at CES Las Vegas earlier this year. Even at first glance, I was impressed by the fourth generation compact, interchangeable lens PEN camera. The new exaggerated rubber hand grip and slightly smaller body (than that of its predecessor--the PEN E-PL1) make the camera more efficient, and updates like the new Live Guide feature for still and video preview, take this travel-friendly camera to a more professional level.

Operating on the Micro Four Thirds standard (read about mirrorless technology, and how it differs from single lens reflex, here), the PEN E-PL2 boasts a 12.3-megapixel Live MOS image sensor---the same size sensor as the one inside the Olympus E-30 and E-620 DSLRs. The most obvious advantage to the Micro Four Thirds camera is that it packs that large image sensor---with its enhanced low-light performance and image quality---into a more svelte and manageable body, while still allowing for interchangeable lenses.

Cosmetic and UI Upgrades

click thumbnails to enlarge

With the new E-PL2, Olympus has not only taken the body size down a fraction but also designed the camera to look less retro and more sleek, by omitting the metal piping on the body and streamlining the function buttons. The on/off button on top is now slightly recessed and a different shape than the larger, protruding shutter release so that there is never any doubt as to which function is being triggered. On the back, the four-way d-pad now sits inside a selection dial for much quicker selection of aperture, exposure, etc., and the menu button is set apart from other buttons, so that it can be quickly depressed for shooting options. The E-PL2 also features a wide 3-inch 460,000 dot LCD, as compared to the E-PL1's 2.7-inch, 230,000 dot monitor.

All of these upgrades add up to a more professional-feeling piece of equipment, while still remaining at a lower price than the camera at the top of the PEN lineup, the EP2. Apparently, however, it's my lot in life to bemoan the absence of viewfinders in the current mid-range digital camera market, so here I can't let the PEN E-PL2 (or the entire PEN lineup, for that matter) slide by unmentioned in this regard.  I know I am not alone in feeling more precise in my framing of a photograph when pressing my face to the viewfinder instead of holding it out, shakily, in front of me. I would take a slightly larger camera any time if it were included. The E-PL2 does include an accessory port, where you can attach a VF-2 detachable electronic viewfinder. The port can also be used to attach the PENPAL Bluetooth accessory for sharing images instantly, the MAL-1 accessory light, and the EMA-1 external mic adapter.

Functional Upgrades & Performance

Art Filters (clockwise from top left): Pop Art, Soft Focus, Grainy Film, Dramatic Tone, Diorama, Pin Hole click thumbnails to enlarge

This is a fun camera and a good image maker. The PEN E-PL2 features Olympus' long-admired Art Filter selection, which provides quick options for creative capture. The E-PL2 replaced its predecessor's Gentle Sepia Filter with the new Dramatic Tone selection---a filter that I found to produce exciting, almost HDR-like, tones. (See images above.) In addition to the Art Filters, the guts of the camera got some upgrades, including the new Truepic V Image Processor, which works with the image sensor to deliver high-quality, low-noise images, even in low-light, supporting ISOs up to 6400.

The compact ED 14-42mm f3.5/5.6 kit lens is "Movie & Still Compatible" (MSC), with an inner focus mechanism for speed and virtual silence during High Definition (720p/30fps) video capture. The E-PL2 also lets you toggle between still and video capture instantly, with the press of the red record button on the back of the camera, so that you record the scene in the best possible medium every time.

Conclusion

The E-PL2 is a smartly upgraded addition to the PEN series, and a good choice for the photographer who is looking for an advanced, interchangeable lens, image maker in a more compact size than even a lighter weight DSLR. The creative controls pair nicely with the low-light quality and advanced image processing to make this a fun and well-rounded piece of shooting equipment.

Olympus PEN E-PL2

• MSRP:
• $599.99 (comes with 14-42mm 1:3.5-5.6 zoom lens)
• Size/Weight:
• 115.4mm W x 72.7mm H x 42mm D; 362g loaded
• Image Sensor:
• 12.3-megapixels, High speed Live MOS
• Maximum Resolution:
• 4032 x 3024 pixels
• Still Recording Format:
• RAW (12-bit lossless compression), JPEG, RAW+JPEG
• Memory:
• SD Memory Card (SDHC, SDXCcompatible). Class 6 is recommended for Movie shooting
• Display:
• 3-inch LCD (460,000 pixels)
• Manual Exposure Control:
• Program AE, Aperture Priority AE, Shutter Priority AE, Manual, Art Filter

• Shutter Speed Range:
• 60 - 1/4000 sec.
• Special Features:
• Live Guide system, MSC lens, Face Detection with Eye Detect AF, Acessory Port
• Video Recording Mode:
• HD: 1280x720, Aspect 16:9; SD: 640x480, Aspect 4:3 (VGA)
• Provided Accessories:
• Body, Li-ion battery BLS-5, Li-ion battery charger BCS-5, USB/Video Multi cable, Shoulder strap, OLYMPUS Viewer 2/ib CD-ROM, Instruction manual, Warranty card
• Power Source:
• BLS-5 Li-ion battery
• Contact:
• www.olympusamerica.com

Olympus Announces GPS Capable TOUGH TG-810

Olympus has just announced the brand new TOUGH TG-810---the latest in Olympus' TOUGH lineup of  shockproof , waterproof, freezeproof and crushproof cameras. The rugged new TG-810 is equipped with Dual IS, Wi-Fi compatibility "for instant image sharing via an option Eye-Fi Card," High Definition (720p) video, and 3D still image capture both "in and out of the water." Additionally, the TG-810 features an Electronic Compass, which "allows you to track your shooting direction in the field"; GPS, which automatically records the location of a photo; and a Manometer, which "measures water and air pressure, enabling you to accurately monitor the depth or altitude of your images."

Being an Olympus image maker, the TOUGH TG-810 also boasts the manufacturer's celebrated Magic Art Filters, including: Pop Art, Pin Hole and Fish Eye, among others. Two new art filters are Sparkle and Punk. The TOUGH TG-810 will be available in April for $399.99. More from Olympus below.

From Olympus:

CENTER VALLEY, Pa., March 2, 2011 - Today Olympus Imaging America Inc. unveils the TOUGH TG-810, a shockproof, waterproof, freezeproof and crushproof compact camera designed to capture all of your extreme adventures, no matter where you go. Whether you’re capturing close-ups of sea creatures on a scuba diving trip in the Bahamas, shooting ski stunts in crisp high-definition video (HD video) on the mountains of Colorado or hitting the skate park near your house, the Olympus TOUGH TG-810 is perfect for you. Rugged has met its match.

This 14-megapixel camera remembers exactly where you took the perfect image, so you don’t have to. The Olympus TOUGH TG-810 also boasts Dual Image Stabilization to cut the blur out of your photography, Wi-Fi compatibility for instant image sharing via an optional Eye-Fi Card, 3D still image capture in and out of the water.

 
• GPS, Electronic Compass and Manometer – use as a regular compass, tag images with landmark information or capture your altitude or depth of water in addition to location data and map coordinates;
• HD Video and HDMI® Control – HD video delivers a broadcast-quality movie experience when played back on a high-definition television (HDTV);
• 3D Photo Mode – captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D;
• Eye-Fi™ Card Compatibility – allows automatic wireless uploading of images to the website or PC of your choice;
• New! Magic Art Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
• In-Camera Panorama – offers quick and easy panorama shots; and
• AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.

“The Olympus TOUGH TG-810 is built tough for the extreme explorer and the everyday adventurer alike,” said Jennifer Schmell, product manager, Olympus Imaging America Inc. “Whether taking it under water or high upon a mountain, the Olympus TOUGH TG-810 is a rugged companion that will capture HD video and stunning images far and wide. Its GPS and Electronic Compass track your location and direction, while the built-in Manometer shows how high or how deep your adventures are taking you.”

Track Your Adventures with GPS, Electronic Compass and Built-In Manometer The Olympus TOUGH TG-810 features GPS and an Electronic Compass. The GPS on the camera automatically records your location while you’re shooting so it remembers where you took a favorite photo. The Electronic Compass allows you to check your shooting direction in the field. The Olympus TOUGH TG-810 also offers a Manometer, which measures water and air pressure, enabling you to accurately monitor the depth or altitude of your images. It's the perfect camera for adventure seekers who want to snap shots while scuba diving, hiking or skiing. The location, direction, depth and altitude are recorded when each image is taken, and the information is stored within each picture's digital file so you can easily trace your shooting locations once you’re back at home.

HD Videos and HDMI Control for a Home Theater Experience The Olympus TOUGH TG-810 shoots gorgeous 720p HD video, so you’ll always capture the scene above and below the surface. Playback on your HDTV is also a breeze. You’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on HDTV. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

3D Photo Mode Now you can add even more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape, even underwater. Recreate a sense of depth like that of the original scene. Simply select the 3D Photo shooting mode, release the shutter for your first shot, slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.

Ready for real life You don’t have to take an OLYMPUS TOUGH TG-810 outside to appreciate its outstanding build and image quality – but outside is where the camera‘s technology conquers. Whether it’s the local pool or a tropical reef, the Automatic Underwater White Balance feature optimizes white balance settings to deliver Cousteau-like shots of life beneath the waves. It’s also outside that the 3-inch, 920,000-dot, Super Precision HyperCrystal III LCD for TOUGH comes into play. This high-resolution, ultra scratch-resistant display delivers beautifully bright and clear images that are a joy to share – even in direct sunlight. A special layer in the LCD cuts down reflection for better visibility, so it’s easier to frame, review and share movies and stills. An impressive optical zoom is another bonus in the open air.

Share Images Instantly with Eye-Fi Card Compatibility Ready to upload and share your party images live as they happen? The Olympus TOUGH TG-810 is compatible with an optional Eye-Fi SD card, adding Wi-Fi capability so you can automatically upload images to your computer as you take them. Be the life of the social media party by uploading your shots immediately.

Express Your Inner Artist with New Magic Filter Movie The Olympus TOUGH TG-810 is equipped with in-camera Magic Art Filters that enable users to enhance and customize images as they’re being captured. Have more fun and get more flexibility without expensive and time-consuming computer software. Magic Filter Movie is a powerful new feature that allows you to apply Magic Art Filters to your high-definition videos to take them to a new level of artistic expression and places you in the director’s chair.

The Magic Art Filters include:

 
• Pop Art - enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
• Pin Hole - reduce the peripheral brightness of an image as though it were shot through a pinhole, connecting the viewer intimately with the subject at the center;
• Fish-Eye - emulate the wide angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame;
• Soft Focus - enclose the foreground of an image in gentle, pastel colors with a soft, elegant focus; similar to effects achieved in a studio;
• Drawing - turn your image into a sketch outline for children to color;
• Watercolor - transform your images with a finish like that of watercolor paintings;
• New! Sparkle - shoot photos with the luxurious feel of added twinkling lights; and
• New! Punk - create two-tone images full of rock and roll spirit.

Broaden Your Horizons with In-Camera Panorama Take the Olympus TOUGH TG-810 to places where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across the scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panorama, consumers can use the OLYMPUS [ib] software to stitch up to 10 images together.

AF Tracking for Friends and Man’s Best Friend Whether you’ve got skiers or surfers in your sites, the AF Tracking technology on the Olympus TOUGH TG-810 locks your subject in focus and continuously adjusts focus and brightness whether you or your subject is moving, and is perfect for unpredictable situations like photographing skiers on a mountain, tropical fish while snorkeling or children at play in the backyard. There are even two newly designed “Pet Modes” for animal lovers, offering the ability to recognize the faces of a variety of breeds of both cats and dogs.

Point-Dunk-and-Shoot Cameras The Olympus TOUGH TG-810 performs as well under water as it does on land, thanks to its lightweight, aluminum exterior, interior rubber gaskets and O-rings to seal out the elements. The Olympus TOUGH TG-810 can be submerged up to 33-feet under water. Four preset underwater scene modes make this camera perfect for taking photos while scuba diving, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies under water. The camera features a water-repellant lens coating to prevent water droplets from forming on the lens so you get crystal-clear shots no matter how wet the shooting environment.

Wide-Angle Optical Zoom Captures it All For those close-ups that make action shots special, the Olympus TOUGH TG-810 features a 5x wide-angle 28mm optical zoom lens (28-140mm), so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Nothing Can Shock This Tough Camera The Olympus TOUGH TG-810 can withstand a 6.6-foot drop thanks to shock-absorbing technology designed to minimize the impact on the lens and circuitry. The Olympus TOUGH TG-810 can also resist up to 220-pounds of crushing pressure. This vacation-ready digital camera can take a beating and keep up with just about any active lifestyle. There’s no need to think twice about bringing it along on a mountaineering trek or letting the kids take a few pictures at a picnic. Even for shots at the beach or capturing the wonder of marine life while snorkeling.

Freezeproof for Arctic Adventures Whether you’re in the arctic tundra or building a snowman in your backyard, the Olympus TOUGH TG-810 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). TOUGH-series cameras continue to allow you to take great images in freezing situations where most traditional cameras would fail.

Dustproof Design The rugged Olympus TOUGH TG-810 is an ideal companion for outdoor expeditions because its airtight construction is impervious to dust, dirt and other particles. When the camera gets dirty, just rinse it off.

Cut Out the Blur with Dual Image Stabilization Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds to prevent blurry images often caused by a moving subject.

Tough Cameras, Not Tough to Use Whether you’re shooting a portrait under the stars or an action shot of a hockey game, you won’t have to think too hard thanks to Intelligent Auto Mode. It automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. Anyone can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

LED Illuminator An LED Illuminator on the Olympus TOUGH TG-810 works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED illuminator also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

Beauty Mode Taking beautiful portraits in the pool or on the slopes is easy with the Olympus TOUGH TG-810’s Beauty Mode. It enables you to soften shadows and smooth wrinkles or blemishes on your subject’s face – all in the camera and as you capture the image! Additionally, subtle edits can be made post-capture using the Beauty Fix mode. Choose “Clear Skin” to smooth a person’s complexion, “Dramatic Eye” to slightly emphasize the eyes, and “Sparkle Eye” to brighten and enhance the contrast of the iris and pupils. You can also apply all three edits at once. Have fun customizing your brilliant images without a PC and costly image editing software.

TruePic™ III+ Image Processor Delivers Superior Quality and Performance Olympus developed its exclusive TruePic III+ image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III+ Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III+ also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo organizing and editing software. It includes photography workflow, browsing, editing and unique photo organizing functions. You can organize photos by person with automatic face-recognition technology, by place with a map-tagging function or by event. All information will be tagged in each photo’s data. You can then easily upload images to the integrated online service, [ib on the net], to share and backup photos, as well as order prints and photo merchandise. The name [ib] stands for image bridge, because the software is designed to create a bridge to help you get images from your camera to services where you can do more with your photos.

SD Compatibility The Olympus TOUGH TG-810 is SD card compatible. The use of an optional SDHC/SDXC card expands the camera’s capacity up to 64 gigabytes.

Availability The Olympus TOUGH TG-810 comes in black and silver and will be available in April 2011. It includes a Wrist Strap, WIN/Mac USB cable, Audio/Video Cable, Li-Ion Rechargeable Battery, Quick Start Guide, Instruction Manual, software CD-ROM and Warranty Card

U.S. Pricing TOUGH TG-810 Estimated Street Price: $399.99 (U.S.)

Olympus PEN Your Short 48 Hour Film Contest

"The Colorado Film Institute today announces the launch of the Olympus PEN Your Short 48 Hour Film Contest as part of a new partnership between the 2011 Vail Film Festival, held March 31 through April 3, and Olympus. During the 2011 Vail Film Festival, filmmakers will be challenged to create a film, from start to finish, in a 48-hour timeframe.

Olympus will supply each registered filmmaker with a loaner Olympus PEN® camera, a variety of MICRO Four Thirds™ lenses and accessories and challenges them to create a film festival-ready short in just two days. The winning team of filmmakers (limit five per team) will receive a cash prize of $5,000, courtesy of Olympus, an Olympus PEN interchangeable lens camera kit, VIP passes to the 2012 Vail Film Festival and a private meet-and-greet with an award-winning Hollywood film producer."

For more information and to enter, visit the official contest website.

Hands-on with Olympus PEN E-PL2

CES 2011, Las Vegas---I can confirm now that the new Olympus PEN E-PL2 is, in fact, more ergonomically comfortable, the layout more functional. The on/off button is now recessed so that there's no chance of clicking it rather than the shutter release. After all, that was one of the resolved issues that Olympus touted when they announced this new, fourth generation compact, interchangeable lens PEN camera on Wednesday. There aren't so many other noticeable changes from the PEN E-PL1, though the 460,000 dot LCD is much brighter than that of its predecessor. The new camera was modeled on its predecessor---and underwent a few little tweaks based on user feedback---in order to emerge as this slightly altered, still feature-packed, powerful image maker in a small package. The Art Filters (still the most well done out of any I've seen from the several companies who now include similar modes in their equipment), the Live Guide feature, the Intelligent Auto mode, and the DSLR-sized image sensor were all carried over from the previous model. Think of it as a face lift, really---the subtle kind that makes a person look refreshed rather than scary.

click thumbnails to enlarge

Olympus Announces PEN E-PL2 Interchangeable Lens Camera

CES 2011, Las Vegas--- Olympus announced today the fourth generation camera in their compact, interchangeable lens PEN lineup. The PEN E-PL2 follows last year's PEN E-PL1, with upgrades that include: Live Guide II to preview HD video (720p), a 3-inch 460,000 dot LCD, increased ISO sensitivity and what they are saying is a more ergonomic body design, which we'll get to check out on the show floor tomorrow. The 12.3-megapixel PEN E-PL2 will be available with the kit MSC M. ZUIKO DIGITAL ED m14-42mm f3.5/5.6 Zoom Lens for $599.99. Read the full press release below.From Olympus:

Tips for Shooting Sports and Action from Olympus

Summer is officially upon us (whether or not the weather is cooperating), and summer usually means action: camping, outdoor sports, running around on the seashore. So, its great timing that Olympus is sharing some excellent photography tips for capturing sports and moving subjects. My favorite tip is below. Click here to see the whole story by Olympus.

Be Prepared

To get good results of fast moving subjects, you have to be ready in advance---even when you’re using Sequential Shooting. A very short delay, called shutter-lag, can occur between the moment you press the shutter button and the first picture in the sequence is taken. To take a picture perfectly timed to your subject’s movement, take this into consideration and press the shutter button slightly in advance.

image via Olympus

Picture This: We Can End Poverty Photo Contest

"Hope For Charity" © Didik suhartono, 2010 entry, Picture This: We Can End Poverty

The United Nations Development Programme, along with Olympus and the Agence France-Presse Foundation, have launched the second annual Picture This photo contest in Johannesburg, South Africa. Picture This: We Can End Poverty seeks to show the inspirational work that is being done in many countries to achieve the Millennium Development Goals, eight goals agreed on by world leaders to halve extreme poverty by 2015. The first, second and third place winners in each of the two categories---professional photo and amateur photo---will win an Olympus E-P2. The first prize winners and the People’s Choice winner will be flown to New York for an awards ceremony. The first prize winner in the professional category will also be eligible for a fellowship through The AFP Foundation. For more information, visit the official contest page.

Olympus PEN Your Story Challenge

The Olympus PEN your story challenge opened for submissions this week, so what are you waiting for? Submit something to it! This contest is pretty unique---and really exciting---so rather than explain it myself, I invite you to visit the Olympus YouTube page to watch a video all about it. I will say that six finalists will get a new Olympus PEN E-PL1 and $5,000 to make their proposal a reality. And one grand prize winner "will also be given the chance to introduce themselves to the world, with an all-expense-paid trip to New York, where their work will be displayed live on a giant video board during the US Open." Submissions close June 6th.

Micro Four Thirds: Panasonic Lumix GF1 Review

Panasonic Lumix GF1 Review and All About the Micro Four Thirds System Text and Photos by Allison Gibson

The Micro Four Thirds System

The Micro Four Thirds standard, co-developed by Olympus and Panasonic in 2008, has been gaining popularity since its inception. But many consumers (and manufacturers) are still hesitant to commit their money to the system. The advantage of the mirrorless Micro Four Thirds camera is that you get an interchangeable lens system on a more compact body, and with a smaller lens mount (about 6mm), than that of a D-SLR. Also, though the size of the image sensor is 30-40% less than the APS-C size sensors used in most D-SLRs, it’s about nine times larger than that of a point-and-shoot. The slimmer body of the Micro Four Thirds camera is achieved by abandoning the mirror box (which in a D-SLR is necessary for the viewfinder to see exactly what the lens sees), operating exclusively with Live View shooting. Essentially, Micro Four Thirds offers photographers the image quality—and freedom of interchangeable lenses—of a D-SLR, while at the same time allowing for the portability of compact fixed lens cameras.

However, the difference between Micro Four Thirds and D-SLR isn’t about the former having a lower price tag, necessarily. The eight Micro Four Thirds cameras on the market right now—the Panasonic G1, GH1, GF1, G10* and G2*, and the Olympus PEN EP1, EP2 and EPL1—are in the $600 to $1,500 price range (*the G10 and G2 were announced by Panasonic on 3/8/2010 but are not yet available to consumers). Meanwhile, entry-level D-SLRs can be found for under $500. There are also new competitors to the Micro Four Thirds genre, beyond the existing D-SLR. There have been a couple new advancements in the realm of compact interchangeable lens cameras since the beginning of 2010, including the Samsung NX10. Introduced in full at CES in January, the NX10 (not yet available to consumers) incorporates a 14.6-megapixel APS-C size CMOS sensor with a mirrorless interchangeable lens, all in a package much smaller than a standard D-SLR. And at PMA in February, Sony announced a concept camera that will also rival the Micro Four Thirds genre in terms of what it offers—a larger than point-and-shoot image sensor, interchangeable lenses and a stealth body size.

Panasonic Lumix GF1

The latest addition to Panasonic’s Lumix G series lineup of Micro Four Thirds cameras is the Lumix DMC-GF1. At $899.95 (MSRP), the 12MP GF1 is at the middle price point of the three in the series. The kit comes with a 20mm f/1.7 Micro Four Thirds “pancake” lens, though I tested it with Panasonic’s Lumix G Vario14-45mm f/1:3.5-5.6.

The boxy retroish style of the GF1’s body makes the camera seem important, like a part of photographic history. And though the manufacturer markets the camera as, “the world’s smallest and lightest system camera,” it definitely feels solid in-hand. In fact, it seems too solid, and heavy really, to hold out in front of you to frame a shot with the LCD, but since there is no built-in viewfinder that’s what you’re left to. Panasonic does sell an optional external electric viewfinder (DMW-LVF1), which offers 100% field of view when attached to the hotshoe, and I regret that I didn’t test the camera with it.

The 3-inch wide angle LCD is nice and bright, but I had the urge to hold the camera up to my eye to frame each shot, the same way I would with a D-SLR. It’s funny that the key function buttons on the camera are even set up in such a way that they’d work fine if you had your eye to the viewfinder. The dial for adjusting the aperture and shutter speed hits right where the thumb can get to it, and there is even a dedicated video button on the top near the shutter release so that you can jump to video mode regardless of what shooting mode you’re currently in. Other external functions include: a drive mode lever (for burst, auto bracket and self-timer), and buttons for: playback, opening the pop-up flash, ISO control, White Balance and Auto Focus mode, among others. Within the digital menu, there are easy to navigate layers, including Film Mode (more on that later), Aspect Ratio choices and controls for video (“Motion Picture”) mode.

Shooting

With the GF1’s impressive full-time Live View, you’re able to see your real time adjustments to exposure, aperture and even shutter speed, so there are no surprises after you take a shot. And as soon as you press the shutter release, you’re taking your picture—there’s no lag time from shot-to-shot like with a point-and-shoot—which is another reason this camera feels on par with a D-SLR.

The GF1 shoots in RAW and JPEG, and offers full Manual shooting mode as well as Aperture and Shutter Priorities, Auto mode, 18 dedicated still image Scene modes and 11 movie Scene modes. The GF1 also boasts an interesting list of “Film modes,” including for color: Standard, Dynamic, Nature, Smooth, Nostalgic and Vibrant; and for black-and-white: Standard, Dynamic and Smooth, which emulate film effects. There are also options to create and save custom Film modes. The GF1’s available ISO sensitivity is from 100 to 3200 with Auto and Intelligent ISO. It shoots High Definition video (1280 x 720 at 30fps) in AVCHD Lite format (Motion JPEG).

Conclusion

You probably don’t know a lot of people who own a Micro Four Thirds camera, mainly because the standard is relatively new and there are so few models out there. If you’re looking into it now, it’s probably because you’re drawn to the interchangeable lens system, compact size and D-SLR-like image quality, and you’re excited by the technology of it all. The Panasonic Lumix GF1 will certainly set you apart, and you will have the tools to capture large, sharp and dynamic images. While the smaller lens mount size means you can’t use anything from an existing arsenal of D-SLR lenses, there are more than 20 available Leica M/R lenses and 30 Four Thirds lenses that can be used with the Micro Four Thirds System standard GF1 (with a lens mount).

Panasonic Lumix GF1

• MSRP:
• $899.95 (comes with a 20mm f/1.7 Micro Four Thirds “pancake” lens)
• Size/Weight:
• 4.69”W x 2.8”H x 1.43”D; 0.63 lbs.
• Image Sensor:
• 12.1-megapixels
• Image Sensor Size:
• 17.3 x 13.0mm
• Still Recording Format:
• JPEG(DCF, Exif 2.21), RAW, DPOF compatible
• Memory:
• SD/SDHC
• Display:
• 3-inch LCD (460,000 pixels)
• Manual Exposure Control:
• Program AE, Aperture Priority AE, Shutter Priority AE, Manual

• ISO Sensitivity:
• Auto, 100, 200, 400, 800, 1600, 3200, Intelligent ISO
• Special Features:
• Full-time Live View, Built-in Pop-up Flash, Hotshoe, Burst Shooting Mode, Scene Modes
• Video Recording Mode:
• 1280 x 720/30fps in AVCHD Lite format (Motion JPEG)
• Provided Accessories:
• PHOTOfunSTUDIO 4.0 HD Edition software, SILKYPIX Developer Studio 3.0 SE software, USB Driver, Battery Charger/AC Adapter, Battery Pack, Body Cap, AV Cable, USB Connection Cable, AC Cable, DC Cable, Shoulder Strap, CD-ROM
• Power Source:
• ID-Security Li-ion Battery Pack
• Contact:
• www.panasonic.com

Hands on with the Olympus PEN E-PL1

Three weeks ago, Olympus announced their new Micro Four-Thirds format, interchangeable lens E-PL1 camera, and now we’ve gotten a chance here at PMA to get a closer look at it—and to compare it to its predecessors in the PEN line, the E-P1 and E-P2. The E-PL1 is much lighter than the E-P2 (and costs half as much—$599 to the E-P2’s $1099). It also offers some more entry-level features for people just moving into the format from a point-and-shoot. Intelligent Auto (IA) Mode offers a plain-speak menu of “Live Guide Control” options for easy enhancements, such as  "brighten subject" or “blur background.” The E-PL1 also lacks more accessible manual controls and dials on the body, as seen below compared to the E-P2, though it still features full Manual shooting modes.

Olympus PEN E-P2 (left) and PEN E-PL1 (right)

A standout feature that appears in the E-PL1 that was lacking in the E-P2 is a built-in flash. Neither camera has a viewfinder—which is unfortunate especially at $1099 for a more advanced camera like the E-P2—but they sell a separate electronic viewfinder that can be mounted to the accessory port. As you can see, Olympus offered us a bright pile of random objects---feathers and action figures---to test shoot with the E-PL1, and the resultant images were impressively sharp and bright. Olympus says the E-PL1 will be available within the next couple of weeks.

PMA '10 Sneak Peek

A day before the PMA show officially opens here in Anaheim, the press gets a "sneak peek" at an eponymously named event. Today, at that event, I got to see a lot of the cameras that have been recently announced by Pentax, Nikon, Samsung and Olympus, and several new PMA announcements from the likes of HP and GE. This is also the venue where I get the time to check out gear like bags and innovative new ideas from smaller companies, such as PhotoFramed.com.

I got to get my hands on newly announced Pentax cameras, including the teeny tiny, adorably retro-looking Optio I-10; the brand new Samsung TL350, which was just announced this morning; and the Nikon COOLPIX S8000, with its ultra bright 3-inch LCD screen that's similar to that of the pro level D3s D-SLR---which I also got to check out.

New from GE (General Imaging) is a line of super automatic point-and-shoot digicams---meaning they leave almost nothing to the photographer other than to press the shutter release. The memory is all built-in, as well as the battery, but General Imaging says that's what consumers asked for. Point. And. Shoot. The most important feature of these cameras, for the fashionistas they're geared toward, anyway, is that they were co-designed by Jason Wu, an exciting young New York fashion designer, and feature an assortment of color choices and leather finishes.

New from HP is a lineup of affordable point-and-shoots, including the 12.2MP PW550 with 5x optical zoom and the 12MP CW450 with a 2.7-inch touch LDC.

The just announced Lowepro SlingShot AW series was the most exciting bag selection I saw today. Lowepro's SlingShots have been wildly popular with photographers since they first came out five years ago because of the way they allow for rapid access to cameras and gear. For this new generation, they've made a few upgrades based on consumer feedback from the field to further enhance that experience, including the ability to carry a smaller tripod on the outside, and interior space for personal items besides camera gear.

Check back for more in-depth, hands-on looks at new cameras and gear over the next couple of days, as we traverse the crowded landscape of the PMA show floor.

Olympus Announces PEN E-PL1

Last week, we mentioned that Olympus was teasing a new camera, and ventured to guess that it was a follow-up to the E-P1 and E-P2. Today Olympus announced their third generation PEN, the E-PL1---a Micro Four-Thirds camera that the manufacturer bills as ideal for "shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface." At $599.99, the 12.3MP Live-MOS sensor E-PL1 offers a retro body style, similar to that of its predecesors (but not quite as authentic looking), HD video (1280 x 720), built-in pop-up flash, Olympus' now signature in-camera Art Filters, AF Live View, and more.

From Olympus:

CENTER VALLEY, Pa., February 3, 2010 – The new Olympus PEN E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

The E-PL1 equals an affordable and powerfully simple all-in-one package that travels with you to capture life in the high quality that your memories deserve.

“Many of today’s consumers want a camera with the professional still image quality of a DSLR and HD video in a compact body that’s as easy to use as a point-and-shoot,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Thanks in part to an image sensor that’s approximately eight times larger in size than what’s inside the average point-and-shoot camera, the E-PL1 delivers outstanding high-quality images. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce images effortlessly, and the E-PL1 is the total consumer-friendly, multimedia package.”

EASILY PEN YOUR STORY WITH A BRAND NEW PEN

This third generation of the Olympus PEN series combines powerful features in an easy-to-use package that will make capturing your life more fun. The new direct record button makes taking videos easier than ever and the new Live Guide functionality makes it simple to learn photography techniques without requiring the skills of a pro shooter.

New Direct Button for HD Movies Recording HD movies with the E-PL1 is simple, thanks to an easy-to-reach red “direct button” (red record button) on the back of the camera body. If you’re about to snap a photo and you realize a video would capture the spirit of the scene even better, simply press the record button and instantly you’re capturing videos! Easily toggle back and forth between capturing stills and videos by using your index finger to press the shutter button or your thumb to press the red record button. Having the ability to shoot still images and videos opens up a world of imaging possibilities.

New Live Guide Sets the Scene Before You Shoot The E-PL1’s new Live Guide interface simplifies great photography and gets the results you desire at the touch of a button. Want more vivid or muted color in your shot? Want warmer or cooler color? Want a brighter or darker subject, or a sharper or softer background? Or maybe you want to capture the fast-moving action of your subject with a little artistic blur, or perhaps freeze the action? Simply select Live Guide and press the up and down arrows on the back of the camera to slide through numerous photographic effects. Make adjustments and watch the LCD as the effects are made live – before the image is captured! Don’t worry about learning technical things like f-stops, shutter speed and white balance; jump right in by composing, adjusting exposure and more before the shot is taken.

Seeing the results before snapping the image ensures you are getting the shots you want, and it will change the way you photograph. Shooting Tips are also included with Live Guide, so you can leave the manual at home.

Automate Everything Live Guide is just the start of automated technologies on the E-PL1 designed to free you up to focus on your subjects instead of focusing on your camera’s settings.

* 19 Scene-Select Modes: From portraits to sunset shots, the E-PL1 is equipped with 19 Scene-Select modes for effortless picture taking, including Fireworks, Sunset, Children, Macro and Panorama, to name a few. Capturing beautiful portraits is easy with the ePortrait Mode that enables you to smooth your subject’s complexion. * Intelligent Auto (iAuto) Mode: When you don’t want to use the scene-select modes, the iAuto mode automatically identifies what you’re shooting and adjusts settings for you to capture the best result depending on the situation. * Face Detection: Reduce the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits. * In-Camera Panorama: Capture three images and stitch them together to create one amazing, seamless panoramic picture. Or use the included OLYMPUS [ib] software to stitch up to 10 images together for the ultimate panorama. * iEnhance: With this mode the warm yellow and orange colors of a sunset are heightened to a dramatically lifelike color that’s truer to what you see with the naked eye. iEnhance can be used in any mode, and automatically engages when using iAuto to enrich color in any subject. * Share: Just connect the camera to an HDTV with an optional HDMI cable and use your TV remote to control playback functions and navigate the camera’s menus from the comfort of your personal front-row seat. The E-PL1 records to SDHC (Class 6 recommended) media cards that can be plugged directly into many devices and accommodate large files, including videos.

New Powerfully Simple Pop-Up Flash The E-PL1 is the first camera in the Olympus PEN series with a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is also compatible with a range of optional external flashes, including the Olympus FL-36R and FL-50R, which can be controlled wirelessly by the E-PL1 so you can dynamically control lighting as your photography skills grow.

PRO-QUALITY IMAGES

How do professional photographers capture the stunning images you see in the pages of glossy magazines and coffee-table books? Talent matters, of course, but you also need the right equipment. Rest assured that the E-PL1 has everything you need to produce vibrant, professional-quality images: a large image sensor, in-body Image Stabilization, Imager Autofocus, the proven Olympus Dust Reduction System and the TruePic™ V Image Processor.

Big Sensor, Not a Big Body At the heart of the E-PL1 is a large-size image sensor that’s the same sensor as the one inside the Olympus E-30 and E-620 DSLR models. The only difference between this sensor and what the pros use is that this big sensor is inside the much smaller body of the E-PL1. This high-performance 12.3-megapixel Live MOS image sensor (eight times larger than the average point-and-shoot camera sensor) delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

Stabilize All of Your Lenses Instead of selling more expensive lenses that have image stabilization inside them, Olympus takes a different approach by having image stabilization built right into the body of the E-PL1. This means that any lens (Micro Four Thirds™, Four Thirds and any third-party lens) attached to the E-PL1 will deliver blur-free images thanks to three modes of In-body Image Stabilization that automatically compensate for camera shake, including in low-light situations or when shooting without a tripod. Since the PEN cameras are the world’s smallest interchangeable-lens cameras with image stabilization built inside the body, you can take the E-PL1 with you and capture great images, and it won’t weigh you down.

Track Your Subjects Wherever They Roam The E-PL1’s Continuous Autofocus (C-AF) Tracking and Autofocus (AF) Target Registration locks your subject into focus and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep moving subjects in focus – tracking them from left to right and from front to back – within the frame, automatically ensuring that even active subjects, like kids playing sports, are captured clearly.

The E-PL1’s Imager Autofocus in Live View enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the camera’s large, 2.7-inch full-color, high-contrast HyperCrystal LCD for an easy, seamless viewing experience when shooting still images or videos. The LCD also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust If you’re just starting out with a camera that has interchangeable lenses, you don’t have to worry about dust spots on your sensor ruining the perfect image every time you change lenses. Spend more time shooting with the E-PL1 and less time worrying about dust with the proven Olympus Dust Reduction System that produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing them on a special adhesive membrane every time the camera is turned on.

True-to-Life Color The E-PL1’s Live MOS image sensor is complemented by Olympus’ TruePic™ V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 3200), enabling great results in low-light situations.

EASILY EXPAND YOUR CREATIVE HORIZONS WITH BUILT-IN EFFECTS

Express yourself with in-camera creative features. Professional images are rarely unedited images. Video and still image pros use computer-editing software to render their images with effects that set their shots apart from the pack. Olympus appreciates that you may not have hours to spend retouching your images at the computer, so the E-PL1 incorporates editing effects inside the camera to save you time. Whether you apply in-camera creative effects while shooting an image, or apply them later to images captured without the effects, all are inside the E-PL1, so you can achieve dramatic results on the go without a computer or editing software.

The E-PL1 has six in-camera Art Filters, including a new filter called Gentle Sepia. This filter gives your images and videos a soft, warm sepia cast similar to historical images from the early days of photography. The sepia tones are softer and the blacks are a true black, unlike traditional sepia images. The new filter joins Pop Art, Soft Focus, Pin Hole, Grainy Film and Diorama (the filter that makes everything look as small as the E-PL1).

With the E-PL1’s Multiple Exposure function available for still image capture, you are free to tell a visual story your way. The image capture options enable you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them within the camera later. Take a shot of your significant other, and overlay your self-portrait on top to figure out what your kids will look like. If you have kids already, overlay your kid’s face on top of a shot of his or her favorite cartoon character for laughs. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

You often can achieve greater photographic expression by framing a scene in a unique way. The E-PL1 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display beautifully on a widescreen television; and other popular aspect ratios, such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with in-camera Art Filters and Multiple Exposures.

With the E-PL1, you have your own living library of still images, HD video and audio to remix at your command. In playback mode, you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow, and dub in one of three built-in dramatic background music options to provide a soundtrack for your cinematic creation. With so many creative options, there’s no limit to what you can create. Choose whether or not you want to play back just pictures, just movies or a combination; also control playing back the whole movie or just a clip.

OPEN SYSTEM EASILY GROWS WITH YOUR ABILITY

With a basic point-and-shoot camera, you get one lens built into the camera. One lens, that’s it. And it’s likely a small lens, which doesn’t allow a lot of light through to hit the image sensor. So, you may have a difficult time in low-light conditions. And without the option of adding more lenses, you’re limited to what that one point-and-shoot lens can do. The E-PL1 solves these issues by accepting a variety of lenses to maximize its functionality. Whether shooting still images or HD video, you can add everything from an extreme wide-angle fisheye lens to a super-telephoto lens for a wide range of expressive options.

The M. ZUIKO DIGITAL Micro Four Thirds lenses are designed to be more compact and portable like the E-PL1. Choose from the ED 14-42mm f3.5/5.6 zoom lens (28-84mm equivalent in 35mm cameras) sold with the E-PL1, the ED 17mm f2.8 lens (34mm equivalent), the new super wide-angle zoom ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) or the high-power wide to telephoto zoom ED 14-150mm f4.0-5.6 lens (28-300mm equivalent).

If you want to have even more options, the MMF-2 Four Thirds System Lens Adapter makes the E-PL1 compatible with all Olympus ZUIKO Digital Specific™ lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica. Olympus OM film-based lenses can be attached to the E-PL1 with the MF-2 OM Lens Adapter, and there are third-party adapters developed for lenses from most other manufacturers.

SOFTWARE AND ACCESSORY OPTIONS WHEN YOU’RE READY

The E-PL1 incorporates an accessory port for connecting the optional VF-2 live-finder, a detachable electronic viewfinder, or the new optional SEMA-1 external microphone adapter set (which includes the EMA-1 adapter, the ME-51S stereo microphone and a cord) for those who want to capture enhanced audio with any microphone that has a 3.5mm plug. These optional accessories easily slide into the camera’s accessory port and hot shoe.

Consumers who wish to hold the E-PL1 up to their eye rather than use the LCD will appreciate that the optional VF-2, which provides 1.15x magnification and a 100 percent field of view with sharp resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects. It also rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.

The E-PL1 offers OLYMPUS [ib] software that includes photography workflow, browsing, editing and unique photo-organizing functions. You can organize your photos by person with automatic face-recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The software will be available for Windows operating systems only.

Underwater Housing for Aquatic Adventures The new camera’s compact design makes it the perfect companion for all of your dive trips. The PT-EP01 underwater case has been specially customized for the Olympus E-PL1 and is waterproof to a depth of 40 meters (approximately 130 feet). With its durable, high-quality polycarbonate construction, this Olympus housing protects the camera from water while also cushioning it from knocks and bumps on land. The housing enables viewing from either the camera’s LCD screen or an optional electronic viewfinder. The flash connectors allow optional use of up to two UFL-2 underwater flash units via fiber optic cable. A nonremovable front lens port accommodates multiple Micro Four Thirds lenses.

New Exterior Design, Same PEN DNA The E-PL1 streamlines the Olympus Micro Four Thirds PEN series form and is available in three new body colors, including Black, Champagne Gold and Slate Blue. Thanks to its compact size (4.51" W x 2.84" H x 1.63" D excluding protrusions) and light 10.4-ounce body, the E-PL1 won’t weigh you down when you’re on the go.

AVAILABILITY

The Olympus E-PL1 will be available in March 2010. It includes the E-PL1 Body, M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS [ib] software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations E-PL1 Body with M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom Lens Estimated Street Price: $599.99

Coming Soon: Olympus E-P3?

Olympus is teasing a new camera on their website now, just in time for the fast approaching PMA show. We'll bring you the announcement when it happens at PMA, or sooner, but it may well be the update to the Micro Four-Thirds format E-P2. As Electronista speculates, "The image doesn't provide many hard details but appears to show a camera much like (but different than) the E-P1 and E-P2." [via Electronista and Gizmodo]

Olympus FE-5020 Review

Text and Photos by Allison Gibson

A Super Wide-Angle Point-and-Shoot

When shopping for a compact point-and-shoot camera, there are a slew of features to consider, and they vary based on what is most important to you as a photographer. If you have kids who play sports, you probably want to look for a camera that has a fast shutter speed or maybe a scene mode meant for precisely that type of shooting. If you like to have a camera handy for parties, you want to make sure the image quality is good in low-light. Other things to look for are: zoom, flash, shooting modes, video, battery life, display and ergonomics. The slim, 12-megapixel CCD image sensor Olympus FE-5020 is a slick and stylish point-and-shoot that, for only $159.99 (MSRP), boasts high marks in many of the above categories.

Super Wide-Angle

The 4.3-21.5mm f/3.3-5.8 Olympus lens lives up to the hype of the FE-5020 being a “super wide-angle” camera, as it’s being billed by the manufacturer. To get closer to specific parts of the action, the FE-5020 offers 5x optical zoom, controlled by a quickly responsive thumb toggle to the right of the LCD. It is an unpleasant but not surprising detail to many photographers who prefer to compose shots with a viewfinder that this low-priced point-and-shoot lacks one. However, the large, bright 2.7-inch LCD offers expansive coverage of the wide shots.

Shooting Modes

The FE-5020 offers Intelligent Auto (iAuto) shooting mode, Program Auto mode and Digital Image Stabilization Plus mode, as well as a large assortment of specialty Scene Modes, including: Portrait, Landscape, Night Scene, Night + Portrait, Sport, Indoor, Candle, Self Portrait, Sunset, Fireworks, Cuisine, Documents, Beach + Snow and Pet. Additionally, there are “Magic Filters,” which include: Pop Art, Pinhole and Fisheye—if you can get to them in the LCD menu, that is. You can only access the Magic Filters option from the Menu button if you are in the Program Auto shooting mode, and once you get to them in the digital menu, they are untitled and offer only a dark thumbnail shot of what the filter will look like when applied. But however difficult Olympus makes it to get to the Magic Filters, they do deliver good results once they are in use. The Fisheye filter offers a much truer rendition of the effect that a real Fisheye lens gives, as compared to the Fisheye Art Filter in the recently reviewed Pentax K-x D-SLR.

The FE-5020 also shoots video (640x480, 30/15fps)—though not High Definition—with sound, which does well to capture sharp footage if the available light is sufficient.

Highs & Lows

With its sophisticated looks, compact size, super wide-angle lens and 5x optical zoom, the Olympus FE-5020 is a well-priced point-and-shoot camera, however not without a few issues. The shutter release button has a wobbly, unstable feel to it, making it difficult to focus and take quick, precise shots instantly. The shot-to-shot lag time also leaves much to be desired. The built-in flash is much too bright, washing out shots with its overly harsh light in most ambient lighting situations.

The image quality is good, however, in low-light if you punch up the ISO. From ISO 64-400 it does great, and at 800 only a little noise starts to show up. At ISO 1600 you begin to see heavy noise.

The FE-5020’s AF (auto focus) Tracking, which Olympus bills as “automatically tracking moving subjects and continuously adjusting the focus and brightness to capture them sharply with ease,” didn’t always meet that standard for me in capturing a busy, low-lit Los Angeles outdoor night scene.

A great thing about this camera, though, is the outstanding battery life. It uses a Li-ion Rechargeable Battery (LI-42B), which lasts 150 shots according to the manufacturer, and seemed to last even longer than that for me—which was impressive considering that the LCD is always on due to the lack of a viewfinder.

The FE-5020 has 48MB of internal memory, and is xD-Picture Card and microSD (with optional adapter) compatible, which was admittedly inconvenient for me, as my card reader didn’t read the Olympus xD-Picture Card that I tested the camera with. A more accessible SD or SDHC would be a better choice for Olympus to go with. Of course, the camera comes bundled with a USB cable to retrieve images.

Overall, the thin and lightweight Olympus FE-5020—which comes in an assortment of jewel-toned finishes, including wine red, royal blue and dark gray—is a well-priced point-and-shoot with many of the features you may be looking for, plus more. It has a large, bright LCD, a large assortment of auto shooting modes and filters, advanced Face Detection (up to 16 faces), and the TruPic III Image Processor delivers sharp results that you can blow up to poster sized prints.

Olympus FE-5020

• MSRP:
• $159.99
• Size/Weight:
• 3.65”W x 2.2”H x 0.97”D; 3.8 oz., without battery
• Image Sensor:
• 12-megapixels
• Still Recording Format:
• JPG
• Memory:
• xD-Picture Card (1GB, 2GB); microSD (MASD-1 is required)
• Display:
• 2.7-inch LCD (230,000 pixels)

• Exposure Metering:
• Digital ESP Metering, Face Detection AE (when Face Detection AF is selected)
• Special Features:
• Magic Filters, 14 Scene Modes, Panorama (Up to 10 frames automatically stitchable with OLYMPUS Master software), Perfect Shot Preview, Frame Assist, Voice Recording, Playback Edit Effects (Still Image: Red-Eye Fix, Shadow Adjustment Edit, Beauty Fix, Resize, Cropping)
• Video Recording Mode:
• 640x480 (30/15fps) in .AVI format
• Power Source:
• Li-ion Rechargeable Battery (LI-42B)
• Contact:
• www.olympusamerica.com

Olympus Announces Stylus Tough-3000 & Three Other Stylus Cameras

At CES, Olympus has announced arugged new update to the Stylus Tough series---the Tough-3000---and a new lineup of 14MP Stylus cameras offering HD video and wide-angle zoom lenses.

From Olympus: Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.

The STYLUS TOUGH-3000 also offers a new graphical user interface (GUI) for intuitive operation and new OLYMPUS [ib] software for rapid downloading and enhanced photo organization with Geotagging and Face Recognition functionality.

“The STYLUS TOUGH-3000 is the latest in the Stylus Tough series, a family of compact cameras designed for the places where families really go, like the pool, the slopes and the great outdoors,” said Nadine Clark, product manager, Olympus Imaging America Inc. “With HD video and 12 megapixels of resolution, you’ll relive life’s adventures.”

HD Videos and HDMI Control for a Home Theater Experience The STYLUS TOUGH-3000 shoots gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

AF Tracking for Friends and Man’s Best Friend AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter

In-camera Art Filters debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. Similar technology, called Magic Filter, has been developed for the new STYLUS TOUGH-3000. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s; * Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center; * Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and

* Drawing – Turn your image into a sketch outline for children to color.

Nothing Can Shock This Tough Camera Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-3000, available in fun and sporty red, pink, blue and green, can withstand a five-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry.

Point-Dunk-and-Shoot Cameras Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, yet durable exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-3000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and enabling you to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Arctic Adventures Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail.

Wide-Angle Optical Zoom Captures It All The STYLUS TOUGH-3000 features a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Cut Out the Blur with Dual Image Stabilization Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Hit Them with Your Best Shot: Tap Control The Stylus Tough cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates, Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.

12 Megapixels for Superior Image Quality The STYLUS TOUGH-3000 camera offers a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

Can’t Hide with Face Detection! Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-3000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Intelligent Auto Thinks for You Skating at night? You won’t be the last one on the ice setting your camera. Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama The places you can take Stylus Tough cameras – the rocky terrain of the Grand Canyon, the arctic glaciers of Alaska or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and brighten images. The new software will be available for Windows operating systems only.

The STYLUS TOUGH-3000 will come equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Availability The STYLUS TOUGH-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] Software on the camera.

U.S. Pricing STYLUS TOUGH-3000 Estimated Street Price: $229.99 (U.S.)

Olympus unveils today its most powerful lineup of premium Stylus cameras offering beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. With so many impressive features, the only question consumers will ask themselves is how powerful they want their wide-angle zoom lens to be: 7x on the STYLUS-7040 and STYLUS-7030 or 5x on the STYLUS-5010?

The Stylus power is balanced with a new graphical user interface (GUI) for easy operation and new OLYMPUS [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Stylus family also comes in a range of colors to suit your individual style.

“These Stylus cameras are the best of all worlds with high-definition video, stunning high -resolution stills and a powerful zoom range,” said Nadine Clark, product manager, Olympus Imaging America Inc. “In-Camera Creative Filters let your inner creativity shine, while Shadow Adjustment Technology, In-Camera Panorama and AF tracking make it easier than ever to capture exceptional images.”

Variety of Wide-Angle Zoom Lenses With the new Stylus family of cameras, you can choose the wide-angle zoom that best suits your needs. The STYLUS-7040 and STYLUS-7030 offer a 7x (28mm – 196mm equivalent) lens that gives you the versatility for close and distant subjects alike. If you prefer a slimmer body with a shorter zoom, the STYLUS-5010 has a wide-angle 5x (26mm – 130mm equivalent) zoom that will suit your needs.

HD Videos and HDMI Control for a Home Theater Experience The STYLUS-7040 and STYLUS-5010 shoot gorgeous 720p HD videos, so you’ll never miss the chance to capture the scene. Activating HD recording is incredibly easy with a dedicated one-touch button, and playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

14 Megapixels for Superior Image Quality All three Stylus cameras offer a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

AF Tracking for Friends and Man’s Best Friend AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new Stylus cameras. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s; * Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center; * Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and * Drawing – Turn your image into a sketch outline for children to color.

Blur-Free Photos Two Ways Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject. By combining the two technologies, users of the new Stylus cameras are able to take crystal-clear images in any shooting situation.

Never Miss a Detail with Shadow Adjustment Technology Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. These Stylus cameras address this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

In-Camera Panorama for the Ultimate Vista In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor The Stylus cameras feature Olympus’ exclusive TruePic III image processor developed for the demanding performance of DSLR cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual All Spring 2010 digital compact cameras, including the Stylus series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The new Stylus cameras will come equipped with the instruction manual saved on the cameras’ new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion.  Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Sleek Portable Bodies in a Range of Colors The sleek, lightweight metal bodies of Stylus cameras come in a variety of colors to suit everyone’s style. The STYLUS-7040 and STYLUS-5010 are available in titanium, pink and light blue, and the STYLUS-7030 comes in titanium, blue and purple.

Availability The STYLUS-7040, STYLUS-7030 and STYLUS-5010 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] software on the camera.

U.S. Pricing STYLUS-7040 Estimated Street Price: $249.99 STYLUS-7030 Estimated Street Price: $199.99 STYLUS-5010 Estimated Street Price: $199.99